As a Senior Associate in the Strategic Communications Division of The Glover Park Group, Tulani works with the Interactive Account Strategy team to create digital and social content, strategies and measurement plans. This includes crafting engaging copy, creating digital strategies, working with integrated online approaches to promoting clients and their work and developing analytics reports.
Before GPG, Tulani worked at Threespot, an interactive agency in Washington D.C. Prior to that she worked as a Social Media Specialist at Mcgarrybowen in New York City. She received her Masters in Law and Diplomacy from The Fletcher School at Tufts University with a concentration in International Conflict Resolution and Human Security. She also holds a BA in History from Spelman College in Atlanta, Georgia.
Social Media Monitoring and Analytics: How, What, and Why
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
Developing a Simple Starter Social Media Strategy
Learn how to develop a social strategy from inception to execution that will take your work to the next level.
Social Media Bootcamp: (Influencer + Paid)
Create a consumer relevant social content marketing strategy to acquire and retain consumers while achieving revenue and engagement goals using social content, segmentation, and ad
Social Media Bootcamp
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Intro to the Digital Marketing Community
Want to get involved the digital marketing community? Hear from digital marketer Jon Chang about his experiences in the ecosystem.