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Having a social media strategy paves the way for successful execution across social channels. Often an individual or organization will say “We/I need social!” and then create handles, post a few pictures and start down a road of engagement that has no end goals, lacks a clear way through and most importantly is lacking any guiding principles. This class is the intro on how to start or step-back and re-start a social media strategy.
Students will walk away with a clear sense of how to begin, what sections to include, how to decide what’s working and what isn’t, the best ways to set goals and begin meeting them, how to engage (or not) with fans/followers and the importance of developing tone, approach, cadence and a clear voice that will help you/your organization connect with a variety of users. We will explore parts of a strategy that are must haves and the ones that are nice to haves and how making a strategy a “working-document” will be vital to digital growth.
Understanding and some use of social media platforms. Including but not limited to: Facebook, Twitter, Instagram, Tumblr, Pinterest, Wordpress/Medium, LinkedIn.
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