Matt Tumbleson is the CEO and founder of Teckst, a New York-based startup that’s transforming customer service by directly connecting consumers with businesses via two-way text messaging. Born out of his own frustrations with dealing with phone calls plagued with never-ending hold times, Matt sought to fix the biggest and age-old customer service complaint and launched Teckst. Before launching Teckst, Matt was the first creative/marketing director of Seamless/GrubHub. He's consulted on marketing, customer care and user experience for Visa, Condé Nast, L'Oréal, and The Hartford, and worked as graphics journalist at The Miami Herald and a Design Director for brands like Toys R Us and Kohl's.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
The New Customer Decision Journey - How L'Oréal is Creating a Brand for the Digital Age
Join top global marketing and digital leaders from L'Oréal to discuss the changing landscape of consumer behavior and how the company is advancing its brand to build huge results.