Summer Startup Series for Early Stage Entrepreneurs | Online
About this event series
General Assembly has teamed up with The Shrimp Society for a Summer Startup Series!
Three free masterclasses focused on the skills every a young, humble, and ambitious entrepreneur needs to know, taught by shakers and movers of Miami Tech. Learn new skills in product growth and product launch, gain insight into other industries, and inspire others to drive change.
The content has been created to teach young, humble, and ambitious entrepreneurs the skills to know your customers better than they know themselves, and how to turn these insights into actionable product development techniques.
SCHEDULE * Growth Marketing Fundamentals | July 22 * Influencing Customer Behavior | August 12 * Customer-Centric Experiences | August 26
Takeaways
- Market and User Research (Quantitative and Qualitative)
- Product Positioning
- Launch Plan and Strategy
- Post-Launch Surveys / Feedback Loops
User Engagement and Community
Intro to behavioral psychology and influencing customer behavior
Network effects and other non-linear growth models
Effective strategies for prioritizing the roadmap '
How to organize and align a larger product team
Learn about the Human Centered Design Thinking process
Learn how to gain empathy for end users
Learn how to rapidly innovate with constraints
Prereqs & Preparation
This workshop is ideal for startup founders, existing product managers, or UX designers/engineers looking to learn more about product management. Come prepared to learn in community! We will be hosting this session in person, at The Lab Miami. Food and drinks provided!
