Summer Startup Series: Growth Marketing Fundamentals | Online
About this event
This session is part of GA's Summer Startup Series in partnership with The Shrimp Society and The Lab! This is a three-part series of free masterclasses focused on the skills every a young, humble, and ambitious entrepreneur needs to know. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!
- This interactive session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.
We'll cover:
- Market and User Research (Quantitative and Qualitative)
- Product Positioning
- Launch Plan and Strategy
- Post-Launch Surveys / Feedback Loops
- User Engagement and Community
Takeaways
- Identify opportunities to add value as a product marketer
- Define the value of customer research and how to design actionable research
- Create and use positioning to differentiate your product and impact marketing objectives
- Identify opportunities for strong product launches
