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Summer Startup Series: Growth Marketing Fundamentals

Online Campus

Online
Anywhere
Online

Past Locations for this Event

Summer Startup Series: Growth Marketing Fundamentals | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Event

About this event

This session is part of GA's Summer Startup Series in partnership with The Shrimp Society and The Lab! This is a three-part series of free masterclasses focused on the skills every a young, humble, and ambitious entrepreneur needs to know. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

  • This interactive session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.

We'll cover:

  • Market and User Research (Quantitative and Qualitative)
  • Product Positioning
  • Launch Plan and Strategy
  • Post-Launch Surveys / Feedback Loops
  • User Engagement and Community

Takeaways

  • Identify opportunities to add value as a product marketer
  • Define the value of customer research and how to design actionable research
  • Create and use positioning to differentiate your product and impact marketing objectives
  • Identify opportunities for strong product launches

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