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Marina Terteryan

Service Design Director, the why lab.

Los Angeles

Hello, I'm Marina. I’m a multi-disciplinary design leader and conscious entrepreneur working at the intersection of service design, behavior science, education, and social justice.

As a design director, I've worked with Fortune 500s to social enterprises to NGOs on finding human-centered business solutions while also fostering a culture of empathy-driven innovation.

As an educator, I actively contribute to the growth of the design field by teaching and guest-lecturing at some of the most impactful designs schools around the world.

As a design advocate, I frequently give talks and executive-produce events to introduce design mindsets and career options in my communities.

Please do say hello and let's talk about design, standing desks, and how we can put more good into the world.

You may know me as the host for the podcast Why Service Design Thinking, which was one of the first voices in the industry and is still streamed in 120+ countries today. I took a hiatus on new content but it will be getting a relaunch in December 2020! Join the mailing list to be alerted when new episodes are released.

Previously (60):

Search Engine Optimization 101: A practical introduction to SEO

Search Engine Optimization 101: A practical introduction to SEO

Explore the essentials of SEO and Conversion tactics to drive leads, convert customers and increase sales.

13 Times

Google Analytics for Beginners: Key Concepts and Quick Wins

Google Analytics for Beginners: Key Concepts and Quick Wins

This class covers the fundamentals of digital analytics and introduces you to the key concepts and metrics of Google Analytics.

12 Times

SEO Bootcamp

SEO Bootcamp

Learn the basics of SEO with a hands-on workshop that guides you through setting up and optimizing your SEO plan.

12 Times

[IN-PERSON] Customer Journey Mapping

[IN-PERSON] Customer Journey Mapping

To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.

6 Times

Intro to Design Thinking

Intro to Design Thinking

This workshop is ideal for anyone interested in learning about the benefits of user-centered design and real-world techniques.

5 Times

Intro to Service Design

Intro to Service Design

A well-designed service is more than just what meets the eye – it is an intricate journey through human-centered design to understand and serve your customers.

5 Times

Copywriting 101

Copywriting 101

Gain a foundational, practical understanding of copywriting including what copywriting is (and isn’t), why it matters, and working knowledge of how to successfully create copy.

2 Times

Design Thinking Series

Design Thinking Series

Learn about the design thinking process, service design techniques, and customer empathy tools to innovate and/or solve complex problems.

2 Times

Creative Coffee Hour

Creative Coffee Hour

Ready for an inspirational boost of caffeine? Jumpstart your day with us during Creative Coffee Hour and then stick around for a full day of Made in LA sessions.

Design Mornings - Design Thinking for Sustainability

Design Mornings - Design Thinking for Sustainability

Jump right into your day with an inspirational boost of coffee and design!

GA + SDXD: Service Design 101

GA + SDXD: Service Design 101

Join GA and SDXD for a Service Design 101 intro workshop.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More