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Marina Terteryan

Service Designer + Design Thinking Advocate, The Why Lab

Los Angeles

Marina is a well-rounded design strategist with a deep love for service design, innovation, strength-based leadership, and all things human-centered. With an emphasis on storytelling and customer journey, she employs the design thinking process to help organizations of all sizes create sustainable growth. She hosts a weekly podcast called Why Service Design Thinking, which is streamed worldwide in more than 70 countries.

She believes that the world would be a better place if every person worked by the principles of design thinking, lived by the principles of jazz improvisation, and used ergonomic standing desks.

Upcoming:

Google Analytics for Beginners: Key Concepts and Quick Wins

Google Analytics for Beginners: Key Concepts and Quick Wins

This class covers the fundamental of digital analytics and introduces you to the key concepts and metrics of Google Analytics.

12
Mon, 12 December 7:00 - 10:00pm PST
Consumer Journey Mapping

Consumer Journey Mapping

To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.

13
Tue, 13 December 7:00 - 9:00pm PST

Previously (33):

Search Engine Optimization 101: A practical introduction to SEO

Search Engine Optimization 101: A practical introduction to SEO

Explore the essentials of SEO and Conversion tactics to drive leads, convert customers and increase sales.

13 Times

SEO Bootcamp

SEO Bootcamp

Learn the basics of SEO with a hands-on workshop that guides you through setting up and optimizing your SEO plan.

5 Times

Intro to Design Thinking

Intro to Design Thinking

This workshop is ideal for anyone interested in learning about the benefits of user-centered design and real-world techniques.

3 Times

Google Analytics for Beginners: Key Concepts and Quick Wins

Google Analytics for Beginners: Key Concepts and Quick Wins

This class covers the fundamental of digital analytics and introduces you to the key concepts and metrics of Google Analytics.

3 Times

Intro to Service Design

Intro to Service Design

A well-designed service is more than just what meets the eye – it is an intricate journey through human-centered design to understand and serve your customers.

3 Times

Consumer Journey Mapping

Consumer Journey Mapping

To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.

2 Times

Copywriting 101

Copywriting 101

Gain a foundational, practical understanding of copywriting including what copywriting is (and isn’t), why it matters, and working knowledge of how to successfully create copy.

2 Times

Creative Coffee Hour

Creative Coffee Hour

Ready for an inspirational boost of caffeine? Jumpstart your day with us during Creative Coffee Hour and then stick around for a full day of Made in LA sessions.

Design Mornings - Design Thinking for Sustainability

Design Mornings - Design Thinking for Sustainability

Jump right into your day with an inspirational boost of coffee and design!

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More