Marina Terteryan
Service Designer + Design Thinking Advocate, The Why Lab
Marina is a well-rounded design strategist with a deep love for service design, innovation, strength-based leadership, and all things human-centered. With an emphasis on storytelling and customer journey, she employs the design thinking process to help organizations of all sizes create sustainable growth. She hosts a weekly podcast called Why Service Design Thinking, which is streamed worldwide in more than 70 countries.
She believes that the world would be a better place if every person worked by the principles of design thinking, lived by the principles of jazz improvisation, and used ergonomic standing desks.
Upcoming:
Intro to Service Design
A well-designed service is more than just what meets the eye – it is an intricate journey through human-centered design to understand and serve your customers.
Customer Journey Mapping
To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.
Previously (41):
Search Engine Optimization 101: A practical introduction to SEO
Explore the essentials of SEO and Conversion tactics to drive leads, convert customers and increase sales.
13 Times
SEO Bootcamp
Learn the basics of SEO with a hands-on workshop that guides you through setting up and optimizing your SEO plan.
7 Times
Google Analytics for Beginners: Key Concepts and Quick Wins
This class covers the fundamentals of digital analytics and introduces you to the key concepts and metrics of Google Analytics.
5 Times
Intro to Service Design
A well-designed service is more than just what meets the eye – it is an intricate journey through human-centered design to understand and serve your customers.
4 Times
Intro to Design Thinking
This workshop is ideal for anyone interested in learning about the benefits of user-centered design and real-world techniques.
4 Times
Customer Journey Mapping
To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.
3 Times
Copywriting 101
Gain a foundational, practical understanding of copywriting including what copywriting is (and isn’t), why it matters, and working knowledge of how to successfully create copy.
2 Times
Creative Coffee Hour
Ready for an inspirational boost of caffeine? Jumpstart your day with us during Creative Coffee Hour and then stick around for a full day of Made in LA sessions.
Design Thinking Series
Learn about the design thinking process, service design techniques, and customer empathy tools to innovate and/or solve complex problems.
Design Mornings - Design Thinking for Sustainability
Jump right into your day with an inspirational boost of coffee and design!