Google Analytics for Beginners: Key Concepts and Quick Wins

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Google Analytics for Beginners: Key Concepts and Quick Wins

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue?

That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty.

This class is perfect for marketing strategists looking to improve the performance of their websites. During this class you will create a test and measurement plan. Build marketing segments in Google Analytics. And create dashboards for the top 10 most useful marketing reports in Google Analytics.

Last but not least - this is a hands on class. You’ll be paired up with an ‘analytics teammate’ in the class to work through the course material during the 3 hour class.

Takeaways

  • Create a Google Analytics test and measurement plan
  • Build segments in Google Analytics
  • Create dashboards of the top 10 most useful reports in Google Analytics

Prereqs & Preparation

  • Google Analytics deployed on your website
  • Log in to Google Analytics a minimum of one time per month to pull marketing reports
  • Interest in using Google Analytics to improve the performance of your website
  • Students should bring their laptops

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