Design Thinking Series

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class Series

Design Thinking Series

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class Series

About this class series

Design Thinking is one of the next big competitive advantages in business, government, and the social sector. Learn about the design thinking process, service design techniques, and customer empathy tools to innovate and/or solve complex problems.

There are many elements to human-centered design, including Design Thinking (the core methodology), Service Design (a variation that’s used in service settings), and Customer Journey Mapping (one of the key empathy-building methodologies). This rapidly-growing process of design is used in various forms by companies around the world, from large corporations, to social enterprises, to nonprofits, in creating value for their customers and organizations.

Taught by service designer and design thinking ambassador, Marina Terteryan, classes will include real-world case studies and applications from around the world. Each class in this series will include stand-alone instruction and a hands-on workshop to apply your learnings. You will leave with actionable insights on adopting these methods for any project or business.

Takeaways

• Creative problem-solving through the design process

• How empathy-based research helps define real opportunities or challenges

• Ways to generate unique ideas

• How to prototype and test your solutions in a product or service context

• How to infuse a culture of innovation in your team or organization

• Tools and approaches for various applications of the human-centered design process

• Techniques on building your creative confidence to do all of the above!

Bonus: You will receive a downloadable resource kit for additional information on the design process.

Prereqs & Preparation

No pre-requisites needed! Just bring a notebook and your enthusiasm and be prepared to collaborate!

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