VP, Strategy & Innovation, King Content
Lieu connects insights to ideas, brands to stories and objectives to results. Drawing on a decade of experience, she works with both global and small businesses alike to plan and implement big, amazing content assets, and small, humble digital campaigns including GE Capital, Etsy and Google.
She is founder and editor of King Content’s The Week in Content publication, and organizes a number of industry events. She also leads a number of education and partnership initiatives across the globe.
Content Strategy: Think Like a Marketer, Act Like a Publisher
Content strategy combines publishing best practices with marketing know-how. Learn how to build a content strategy within a content marketing framework.
Beyond the Hype: Content Marketing Workshop
In this full-day workshop, students will go beyond the buzzwords and be introduced to the thinking, framework and practical tools & tactics to cultivate more meaningful marketing.
The Modern Marketer's Guide to Building Brands in the Digital World
How does marketing really work and how do brands really grow? It might not be what you think...
Worlds Collide: When Video Meets Strategy
Understand the elements to creating a video marketing strategy.