Worlds Collide: When Video Meets Strategy

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Worlds Collide: When Video Meets Strategy

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Many brands and agencies know the creative and production side to video but few understand how to set a strategic framework.

In this practical workshop, content marketing specialists Lieu Pham and Alicia Hamilton explain ​the pros, cons and considerations of both a campaign and always-on approach to video. What are the opportunities, pitfalls and trends that we need to be aware of? What can we learn from the likes of Netflix, YouTube and BuzzFeed? ​What is the role of video content in a marketing strategy and how can it deliver engagement and ROI?

This class is perfect for marketers, brands, video producers/creators, and anyone looking to leverage the potential of video in a more strategic way.

Takeaways

Part I: - Video trends - Activations vs always on - Video strategy framework - Tactics and formats

Part II: - Audience analysis - Role of emotion - Channel selection - Distribution and amplification

Prereqs & Preparation

A basic understanding of the Digital landscape.

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