Worlds Collide: When Video Meets Strategy | Online
About this class
Many brands and agencies know the creative and production side to video but few understand how to set a strategic framework.
In this practical workshop, content marketing specialists Lieu Pham and Alicia Hamilton explain the pros, cons and considerations of both a campaign and always-on approach to video. What are the opportunities, pitfalls and trends that we need to be aware of? What can we learn from the likes of Netflix, YouTube and BuzzFeed? What is the role of video content in a marketing strategy and how can it deliver engagement and ROI?
This class is perfect for marketers, brands, video producers/creators, and anyone looking to leverage the potential of video in a more strategic way.
Takeaways
Part I: - Video trends - Activations vs always on - Video strategy framework - Tactics and formats
Part II: - Audience analysis - Role of emotion - Channel selection - Distribution and amplification
Prereqs & Preparation
A basic understanding of the Digital landscape.
