Content Strategy: Think Like a Marketer, Act Like a Publisher

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Content Strategy: Think Like a Marketer, Act Like a Publisher

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Content strategy is a multidisciplinary mash up, a winning blend of marketing know-how and publishing best practice. Put simply, the job of a content strategist is to find the content sweet spot, somewhere between audience interests and brand objectives.

Takeaways

In this 90 minute class students will learn:

Part 1: How to think like a marketer - What is content marketing/strategy - Why content marketing works - Who is your audience and where are they

Part 2: How to act like a publisher - What content should you produce and how much - When you should publish (the "always on" approach) - How do you know you're successful

Prereqs & Preparation

None!

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