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The truth is, technology changes. People don't change so much. Which is why universal human truths still matter more than unique selling propositions.
Smart marketing professionals, brand managers and brand strategists will leave with a new perspective and an action plan using insights from the behavioural and marketing sciences mapped to creativity and content. A fresh approach to brand building they can put to work within their own organisations.
How does marketing really work and how do brands really grow? It might not be what you think...
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