Instructor of more than 50 Digital & Social Marketing classes at General Assembly, Kevin is the founder of 7 companies, Editor at Atlanta Tech Blogs, and leader of Pitch Practice.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Advanced Social Media Strategies
Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing and social media efforts.
Google Analytics: Bootcamp
Learn the most important and widely used functionalities in Google Analytics, and walk away with the Google Analytics Certification under your belt.
How to Measure Social Media ROI
Learn how to value the social media piece of the pie.
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
Blogging for Your Brand Bootcamp
Always wanted to start a blog, or have one that needs direction? This bootcamp will provide you with a toolkit to create, maintain, promote, and drive traffic to your site.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Pitch Camp: Nailing your Elevator Pitch
We are constantly asked "So, what do you do?" or "What does your company do?" Learn how to create an accurate, compelling elevator pitch for you or your company.
Social Media Bootcamp
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
Introduction to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
The need for digital marketing technologists who know the relevant tools of the trade is at an all time high. This will be an intense, immersive, hands-on week of digital marketing
Social Media Strategy Mapping
Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
How to Get a Job at a Startup!
Learn about what startups are looking for in ideal candidates and how to land your startup dream job.