Holiday Series: Advanced Google Analytics Bootcamp | Online
About this workshop
When it comes to understanding how well your website is working for you as a marketing tool, Google Analytics provides in-depth information about customers. However, most agencies, brands and businesses are not using the data available to its full potential because of a lack of understanding, knowledge and the skills needed to analyse the reports to generate actionable insights from the available metrics.
In this bootcamp you will learn the imporatance of data analytics & how it works, how to collect actionable data, read and interpret reports, and walk away with a certification.
Takeaways
- How Google Analytics works
- Creating a measurement plan
- Key metrics and dimensions defined
- Setting up basic filters
- Setting up goals and ecommerce
- Collecting campaign data
- Google Analytics IQ test
Prereqs & Preparation
Please bring a laptop with Google Chrome browser.
