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Joy Ugi

Founder + Chief Marketing Strategist, Hella Good Marketing

A growth hacker at heart, Joy is passionate about using digital marketing to help companies produce measurable growth. Metrics-driven marketing is the name of her game, and she’s pretty okay at with eight years of experience under her belt. Joy started Hella Good Marketing to help people with marketing strategy, content, email, SEO and social media. She's taught workshops at General Assembly for three years and her team works with cool kids across the United States like AMTdirect, FLS Transportation, and Georgia Power Community & Economic Development. In her spare time, Joy enjoys craft beer, roots for the NY Giants, and reads everything from the the classics to cereal boxes. She’s always good for a gif or a grammar pun.

Previously (124):

Freelancing 101: How to Earn Side Income Doing What You Love

Freelancing 101: How to Earn Side Income Doing What You Love

This workshop will provide you with tried-and-true tactics and advice from a pro who has taken her freelancing from an after-work project to a profitable marketing agency.

48 Times

How to be a Side-Hustler: A Definitive Guide

How to be a Side-Hustler: A Definitive Guide

Having a job with great pay & solid benefits is rewarding, but there's one thing that's even more meaningful: working for yourself! Here's your guide to get that side hustle going.

32 Times

Content Marketing For Beginners

Content Marketing For Beginners

Learn the ins and outs of "Content Marketing" with this class designed to help marketers create a strategic plan for success.

11 Times

Intro to Email Marketing

Intro to Email Marketing

Get an introduction to email marketing, covering topics including regulation, email design, and email reporting.

9 Times

25 Essential Digital Tools for the Modern Marketer

25 Essential Digital Tools for the Modern Marketer

There are a ton of digital marketing tools you can use to get stuff done. Join us to learn which are worth your time, effort, and potentially your money.

3 Times

Career Lab

Career Lab

Take part in a full day of career exploration, and discover a path that celebrates your skills and passions.

2 Times

Ask an Expert: Careers in Marketing

Ask an Expert: Careers in Marketing

Meet marketing professionals one-on-one and connect with other experts in the field

2 Times

Digital Marketing in ATL: The Secrets To Building Your Personal Brand

Digital Marketing in ATL: The Secrets To Building Your Personal Brand

Want to know how these Digital Marketers got to the top of their field? Join us while you ask them anything you want to know about Digital Marketing.

2 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

2 Times

Digital Marketing

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

[PRESS PLAY] Freelancing: Pricing, Proposals + Payments

[PRESS PLAY] Freelancing: Pricing, Proposals + Payments

The struggle is real when it comes to charging for your freelance services. Get straightforward answers about pricing, proposals and payments.

Women in Tech Breakfast

Women in Tech Breakfast

Join us for this interactive dialogue about how women are succeeding in tech and fostering the next generation of leaders.

Skills of the Future

Skills of the Future

What jobs will exist in 2020? Come along and hear from a panel of industry leaders on how to stay relevant in the rapidly changing tech space for 2016 and beyond...

DGM Camp

DGM Camp

The need for digital marketing technologists who know the relevant tools of the trade is at an all time high. This will be an intense, immersive, hands-on week of digital marketing

Tell Your Story: Content Marketing Strategies

Tell Your Story: Content Marketing Strategies

Build a strong community of raving fans and advocates by sharing effective, trustworthy stories about your business or organization and your customers.

Shifting Directions: How to Navigate a Career Change

Shifting Directions: How to Navigate a Career Change

This panel will discuss career changes in marketing - how to do it, how to explore options, and moving into the digital world.

Womxn at Work | Let's Talk About It: Combating Imposter Syndrome

Womxn at Work | Let's Talk About It: Combating Imposter Syndrome

Understanding how to cope and successfully overcome imposter syndrome with some of your favorite start up leaders.

Freelancing: Pricing, Proposals + Payments

Freelancing: Pricing, Proposals + Payments

The struggle is real when it comes to charging for your freelance services. Join us to get straightforward answers about pricing, proposals and payments.

Freelancing 101: How to Kickstart your Side Hustle as a Content Producer

Freelancing 101: How to Kickstart your Side Hustle as a Content Producer

During this panel, a diverse group of experts will share their expertise from years of freelancing as different types of content producers.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More