A growth hacker at heart, Joy is passionate about using digital marketing to help companies produce measurable growth. Metrics-driven marketing is the name of her game, and she’s pretty okay at with eight years of experience under her belt. Joy started Hella Good Marketing to help people with marketing strategy, content, email, SEO and social media. She's taught workshops at General Assembly for three years and her team works with cool kids across the United States like AMTdirect, FLS Transportation, and Georgia Power Community & Economic Development. In her spare time, Joy enjoys craft beer, roots for the NY Giants, and reads everything from the the classics to cereal boxes. She’s always good for a gif or a grammar pun.
Content Marketing For Beginners
Learn the ins and outs of "Content Marketing" with this class designed to help marketers create a strategic plan for success.
Intro to Email Marketing
Get an introduction to email marketing, covering topics including regulation, email design, and email reporting.
Take part in a full day of career exploration, and discover a path that celebrates your skills and passions.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Digital Marketing in ATL: The Secrets To Building Your Personal Brand
Want to know how these Digital Marketers got to the top of their field? Join us while you ask them anything you want to know about Digital Marketing.
Shifting Directions: How to Navigate a Career Change
This panel will discuss career changes in marketing - how to do it, how to explore options, and moving into the digital world.
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
Ask an Expert: Careers in Marketing
Meet marketing professionals one-on-one and connect with other experts in the field
Women in Tech Breakfast
Join us for this interactive dialogue about how women are succeeding in tech and fostering the next generation of leaders.
Skills of the Future
What jobs will exist in 2020? Come along and hear from a panel of industry leaders on how to stay relevant in the rapidly changing tech space for 2016 and beyond...
The need for digital marketing technologists who know the relevant tools of the trade is at an all time high. This will be an intense, immersive, hands-on week of digital marketing
Tell Your Story: Content Marketing Strategies
Build a strong community of raving fans and advocates by sharing effective, trustworthy stories about your business or organization and your customers.