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Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing, a recent grad interested in the field, or a marketer who looking to increase your skills, this class serves as an introduction to help get you going. You’ll learn the history of laws regulating email marketing, subscriber acquisition best practices, different types of marketing emails, email design basics, and how to report and measure the data from your email marketing campaigns.
None. Laptop is not required.
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