Intro to Email Marketing

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Intro to Email Marketing

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

About this class

Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing, a recent grad interested in the field, or a marketer who looking to increase your skills, this class serves as an introduction to help get you going. You’ll learn the history of laws regulating email marketing, subscriber acquisition best practices, different types of marketing emails, email design basics, and how to report and measure the data from your email marketing campaigns.

Takeaways

  • Be able to understand what is legal and illegal in terms of subscriber acquisition and email sending.
  • Learn how to identify the elements of a marketing email and know best practices.
  • Know the differences between email design and web design in terms of coding.
  • Find out how to analyze stats from an email campaign to determine its success.

Prereqs & Preparation

None. Laptop is not required.

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