Jon Chang is the Digital Marketing Director at Kickstarter and Adjunct Faculty of Web Analytics at New York University. He's gained his experience while marketing at high growth companies such as Stack Overflow, General Assembly, and MakerBot Industries. Additionally, he teaches and mentors at programs including Techstars, Chobani, and Explo at Yale.
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
Google Ads Bootcamp
This bootcamp will prepare you to be Google certified in Google Ads by covering all necessary material to pass the search certification exams.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
Mastering the Personal Pivot: A Strategic Approach to Reinventing Your Work and Life
In Mastering the Personal Pivot, you'll learn how to leverage your past experiences to create a more powerful and profitable career and life.
Intro to the Digital Marketing Community
Want to get involved the digital marketing community? Hear from digital marketer Jon Chang about his experiences in the ecosystem.
GA Open House: Ponce City Market
Curious about General Assembly's upcoming part-time courses and what it's like to be a GA student? Join our instructors and staff for an open house!
Learn to Market for the Future: A Chat on Data Driven Marketing
Join us as we discuss the state of data driven marketing with marketing expert, Jeffrey Hayzlett.
SOCIAL MEDIA MARKETING BEST PRACTICES
To coincide with SMW, GA is teaming up with FB/Instagram to present a series of case studies in digital marketing.
Social Media Influencers Panel
General Assembly presents a panel discussion with some of the most influential social media movers and shakers.
The Everyday Guide to Digital Marketing: Getting the Most from Search Marketing and Social Media
This livestream will help your business get the most from Search Marketing and Social Media without spending all of your time or budget.
Bank Like Uber: How Technology Can Help You Properly Manage Your Finances
Technology is changing the game and making it easier for everyone to live a full life. Learn how technology can also be used to help you properly manage your finances.
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Data Driven Performance Marketing
A panel discussion, featuring seasoned experts, who will highlight the importance of data driven performance marketing.
Ralph Lauren Marketing Analytics Bootcamp
Marketing Analytics Off-the-shelf
Social Media Bootcamp
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
Digital Marketing for Everyone
Free Event: Learn about different marketing opportunities and which are best for your business. Plus, you'll walk away with 2-3 immediately actionable ideas.
Teach @ General Assembly Panel Discussion
Learn more about teaching at General Assembly from current instructors.
Digital Marketing - Let's Break It Down
Whether you're starting your own business, helping to build a brand or just want to know how to build your customer-base, come to this free class to learn digital marketing 101.
Teach at General Assembly Panel Discussion
Ever wondered what it’s like to teach at General Assembly? Join us for an open house to hear current instructors discuss the day to day aspects of teaching immersive and part-time.
Facebook Advertising for the Win
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.