Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

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    Digital Marketing for Everyone

    Online Campus

    Online
    Anywhere
    Online

    Digital Marketing for Everyone | Online

    Online Campus

    Online
    Anywhere
    Online

    About this event

    Get your bearings in the digital marketing landscape.

    This workshop will cover a wide range of digital marketing concepts including: online branding and target demographics, email, pay-per-click, organic social media, paid social media, content marketing and more. We’ll also discuss topics that work online and offline including events, partnerships and references/referrals, and how they work into your digital marketing plan. You’ll walk away with 2-3 actionable ideas and a list of other possibilities.

    Takeaways

    • Able to define and describe digital marketing tools and platforms.
    • Have 2-3 practical ideas you can implement immediately.
    • Possess the knowledge on where you'd want to focus your time and energy in the digital marketing landscape.

    Class is very interactive – students will work in groups on a wide variety of exercises and thought experiments.

    Prereqs & Preparation

    Bring something to write with (or a laptop) and have in mind either your business or one you’d like to work. This will be used as your in class case study for all exercises.

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