Jay Paul
Director, Hustle & Hive Marketing | General Assembly Lead Instructor (Campus & Enterprise)
Originally hailing from Australia, Jay is an experienced Digital Trainer & Strategist based in London. Right now, she’s working with large brands and startups delivering digital strategy, transformation and training.
Jay is a GA alumni from way back. She has developed and facilitated 80+ digital workshops and courses for over 2,500 students. She’s trained students from companies including Procter & Gamble, Publicis, L’Oréal and Google.
Her digital marketing superpower is delivering campaigns that generate groundswell and conversions on a shoestring. Earning media coverage for campaigns with brands including BBC and Guardian.
Outside class, Jay is a bucket list runner - having run in France, Spain, UK, Switzerland, Canada, Australia, Thailand - and the list grows!
Upcoming:
Intro to Google Analytics Bootcamp
Google Analytics is the most commonly used web analytics tool today. This bootcamp will introduce you to the breadth of insight available through web analytics.
Previously (212):
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
40 Times
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
31 Times
Content Marketing Workshop: Content That Converts
In this class ideal for startup founders and marketers, you’ll learn how to market your content.
21 Times
Digital Marketing
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
16 Times
Intro to Google Analytics Bootcamp
Google Analytics is the most commonly used web analytics tool today. This bootcamp will introduce you to the breadth of insight available through web analytics.
15 Times
Introduction to SEO
Get a practical introduction to SEO and find out how you can implement it into your business.
12 Times
Mastering Google Ads: 1-Day Bootcamp
Google Ads is a powerful tool for digital businesses. These classes will help you understand how to use it as a positive tool for growth.
12 Times
Content Marketing Bootcamp: Putting Your Content Through Its Paces
Learn how to develop an end-to-end content marketing plan in this one-day bootcamp.
11 Times
Digital Marketing: Key Metrics
Become a data driven marketer with this digital marketing key metrics class.
10 Times
Intro to SEO Bootcamp
Learn the basics of SEO with a hands-on workshop that guides you through setting up and optimizing your SEO plan.
7 Times
Social Media Advertising
Learn about Facebook, Instagram and Twitter Advertising in this interactive workshop.
6 Times
Digital Marketing Bootcamp: Two-Part Series
Learn the fundamentals of a strong digital marketing strategy, and how to implement them effectively in order to drive more traffic, leads, and customers for your business.
4 Times
Introduction to Email Marketing Strategy
Learn how to develop and drive email strategy
4 Times
Social Media Advertising (ONLINE)
Learn about Facebook, Instagram and Twitter Advertising in this interactive workshop.
4 Times
SEO Bootcamp Series
Learn the basics of SEO with a hands-on workshop that guides you through setting up and optimising your SEO plan.
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
Digital Marketing Strategy and Trends in 2019
Learn how to set your strategy with confidence, get access to exclusive insights from industry leaders, and even have time to network with like-minded individuals over a drink.
Digital Marketing Remote (Online)
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
GET SOCIAL: Social Media Masterclass
Working on your startup's social media strategy, but finding yourself stuck and in need of tips? In this masterclass, learn social media strategy and best practices for engagement.
WTF is SEO?! 5 Tips to Increase Your Brand Awareness
A brief but insightful look at all the latest changes impacting a digital marketer, with a focus on SEO but will also touch on SEM and Social.
Free Introduction to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
What’s In A Story: Building Great Stories for Instagram and Facebook
Build compelling social stories and learn about trends, tips and tactics for making and measuring success in this 3h session.
Fix your leaky bucket: Design a CRO programme that works
In 2019, learn to build a CRO toolkit of tips and tricks in this workshop to boost profits, grow customer base and impress your open rates. £55 pounds. London, UK
Rise of the bots: Build a Facebook Messenger chatbot for your business
This full day bootcamp is for non-techy types. We don’t expect you to know how to code, but you’ll be willing to give building a Facebook Messenger chatbot a try!
The Haunting: Keeping and Growing Your Customers & Communities With Retargeting
If you’re struggling to grow or even keep customer or fan bases, this workshop offers practical learning on how to develop a strategy to ultimately smash your business goals!