Digital Marketing Bootcamp: Two-Part Series | Online

About this class series

This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop.

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.

This activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy, what digital channels are available to you and how to use them, and how to track and analyse all of your marketing efforts with data-driven decisions.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing workshop.

Takeaways

Solid understanding of who your customers are and how to reach them online;

• How to develop a content marketing strategy to effectively reach and retain your customers
• Learn the basics of search engine marketing (SEM) and optimisation (SEO)
• Learn how to get the most out of mobile
• Learn how to build and develop affiliate marketing opportunities
• Learn how to acquire new customers and retain current customers through social media, paid advertising, as well as email and other opportunities

Prereqs & Preparation

• This class is taken completely online via Zoom and Slack.
• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
• Please have a project/company in mind that you want to focus on during the exercises portion
• Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) the course launches.
• If you cannot attend live, don’t fret! The recording will be sent out to everyone.