What’s In A Story: Building Great Stories for Instagram and Facebook

Past Locations for this Workshop

What’s In A Story: Building Great Stories for Instagram and Facebook | Dallas

Past Locations for this Workshop

About this workshop

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin

There’s estimated to be over 970 million accounts posting Stories daily on Instagram, WhatsApp, Snapchat, and Facebook Messenger. And over 400 million people daily watch IG stories alone. (Click Z)

Storytelling is vital in marketing, and every social platform has seen an explosion in the story format use and engagement.

Whether you're just getting started with social media stories formats, or a seasoned marketer striving to deliver with social storytelling, you'll benefit from this workshop.

This 3 hour workshop gets you started building compelling social stories. We’ll cover stories trends, tips and tactics for making and measuring the success of social media stories.


  • Explore trends for stories, and by platform including Instagram and Facebook
  • Learn storytelling and content marketing principles
  • Build a social media story: Apply tools & tips on how to make the most of stories: formats and stories that work best
  • Learn how to measure success & impact: incorporating stories into wider social content plans

Prereqs & Preparation

Bring your smartphone and something to take notes on.

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