Digital Marketing: Key Metrics | Online

About this class

Become a data-driven marketer with this digital marketing key metrics class. Your marketing efforts need to be accountable, and you can’t improve what you don’t measure. Metrics—whether they be revenue, customer satisfaction, or engagement—become the driving force of our success. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. Break down the jargon, lose the fluffy reports and understand the data behind your marketing programmes.

Takeaways

• Apply a measurement planning approach for your business
• Understand the role of data, metrics and KPI’s in digital marketing
• Understand the difference between vanity, leading, diagnostic and business performance metrics
• CPC, CPM, CPA, CTR , ROI, LTV - what do these metrics mean for your business, and how do you measure them?
• Use your metrics to tell a great “story” to investors, team members, and customers.