Catherine Toms Photo

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More

Catherine Toms

Co-Founder, Smithfield Digital

Melbourne

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

With over 20 years digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organise their approach and implement the right digital marketing strategies for the biggest impact.

Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.

She believes in sharing everything she’s learnt along the way to support and inspire the growth of future careers and businesses.

As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

Upcoming:

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

19
Sat, 19 January 10:00 - 4:00pm AEDT
Social Media Masterclass

Social Media Masterclass

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

21
Mon, 21 January 6:00 - 9:00pm AEDT
Digital Marketing

Digital Marketing

In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

29
Tue, 29 January 12:00am AEDT
Digital Marketing

Digital Marketing

In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

25
Mon, 25 February 12:00am AEDT

Previously (88):

Digital Marketing

Digital Marketing

In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

32 Times

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

11 Times

Social Media Masterclass

Social Media Masterclass

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

10 Times

Digital Marketing Bootcamp Remote (Online)

Digital Marketing Bootcamp Remote (Online)

This online Bootcamp will teach you how to create cutting-edge digital marketing campaigns to promote your business or service and drive measurable results.

5 Times

Digital Nomad Masterclass

Digital Nomad Masterclass

Have you ever wondered what it would be like to trade it all in for simpler times and sunnier climes? Join us to learn how to travel, live and work anywhere as a digital nomad.

3 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

3 Times

Introduction to SEO

Introduction to SEO

Get a practical introduction to SEO and find out how you can implement it into your business.

2 Times

Building a Marketing Plan

Building a Marketing Plan

Running a successful campaign and business requires a well laid-out strategy and plan.

2 Times

Career Conversations: Digital Marketing

Career Conversations: Digital Marketing

Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!

2 Times

Intro to Digital Marketing.

Intro to Digital Marketing.

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

2 Times

Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

2 Times

Taster Class: Digital Marketing Immersive

Taster Class: Digital Marketing Immersive

Curious about General Assembly’s Digital Marketing course? Join us for a Trial Class — get an introduction to the curriculum, and experience a sample session of the course.

2 Times

FUTURE WOMEN x GA PRESENTS STUDIO SESSION: SOCIAL MEDIA SCHOOL

FUTURE WOMEN x GA PRESENTS STUDIO SESSION: SOCIAL MEDIA SCHOOL

Geared for anyone looking to get more sophisticated with their social media strategy, this workshop will share the latest trends in social marketing.

Selling Through Social Media Workshop

Selling Through Social Media Workshop

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

Get Found Online: Digital Marketing Masterclass for Business Owners

Get Found Online: Digital Marketing Masterclass for Business Owners

In conjunction with Small Business Festival Victoria, GA is bringing you a free digital marketing masterclass for business owners who want to grow their online presence.

Talent Acquisition Strategies: How to Attract Top Digital Talent To Your Company

Talent Acquisition Strategies: How to Attract Top Digital Talent To Your Company

Attraction & retention. Join us as we explore how a mix of recruitment practices, company brand & office culture fosters long-term employee loyalty & happiness in the workplace.

Digital Marketing For Small Businesses Masterclass: Presented by GA + True Local

Digital Marketing For Small Businesses Masterclass: Presented by GA + True Local

A holistic look at digital marketing, covering the essential digital advertising platforms, tools and analytics systems, and what it means for your small business.

Digital Marketing Half-Day Workshop for Kangan Institute

Digital Marketing Half-Day Workshop for Kangan Institute

We all know that Digital Marketing is essential for growing your business but we understand how overwhelming, confusing and daunting it can feel too.

Geelong Edition: Social Media Workshop

Geelong Edition: Social Media Workshop

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

Career Conversations: Marketing In The Digital Age

Career Conversations: Marketing In The Digital Age

Considering a career as a Digital Marketer? Join us to hear from a panel of experts and find out if this might be the right career for you!

The Art of Marketing Yourself – A Guide to Personal Branding and Getting Known

The Art of Marketing Yourself – A Guide to Personal Branding and Getting Known

A step-by-step approach on how to define your Personal Brand & market yourself with a clear plan that strategically positions you as an authority in your field & influencer.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More