Catherine Toms
Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly
Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.
With over 20 years digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organise their approach and implement the right digital marketing strategies for the biggest impact.
Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.
She believes in sharing everything she’s learnt along the way to support and inspire the growth of future careers and businesses.
As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.
In recognition of her exemplary service in the classroom, Catherine has been selected as a member of General Assembly's Distinguished Faculty program.
Previously (261):
Digital Marketing
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
65 Times
Building a Marketing Plan | Online
Running a successful campaign and business requires a well laid-out strategy and plan.
37 Times
LinkedIn: Business Marketing Essentials | Online
This workshop is designed for marketers, corporates & consultants to help you engage your audience, optimise your efforts & grow your business using LinkedIn’s platform.
25 Times
Free Intro to Digital Marketing Class | APAC Livestream
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
23 Times
Social Media Masterclass.
Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.
16 Times
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
12 Times
Intro to Digital Marketing | FREE Online Livestream
In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.
11 Times
Building a Marketing Plan
Running a successful campaign and business requires a well laid-out strategy and plan.
10 Times
Social Media Strategy Mapping
Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.
10 Times
LinkedIn: Business Marketing Essentials
This workshop is designed for marketers, corporates & consultants to help you engage your audience, optimise your efforts & grow your business using LinkedIn’s platform.
6 Times
Break into Digital Marketing (Online)
This online Bootcamp will teach you how to create cutting-edge digital marketing campaigns to promote your business or service and drive measurable results.
5 Times
Career Conversations: Digital Marketing
Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!
3 Times
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
3 Times
Digital Marketing Bootcamp Remote (APAC Online)
This online bootcamp will teach you how to create cutting-edge digital marketing campaigns to promote your business or service and drive measurable results.
3 Times
Intro to Social Media Strategy | FREE Online Livestream
In this free, two-hour livestream, learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.
3 Times
Digital Marketing Bootcamp Workshop
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
3 Times
Digital Nomad Masterclass
Have you ever wondered what it would be like to trade it all in for simpler times and sunnier climes? Join us to learn how to travel, live and work anywhere as a digital nomad.
3 Times
Social Media Remote Masterclass (APAC Online)
Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.
3 Times
Social Media Bootcamp
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
2 Times
Free Taster Class: Digital Marketing Immersive
Curious about General Assembly’s Digital Marketing course? Join us for a Trial Class — get an introduction to the curriculum, and experience a sample session of the course.
2 Times
Introduction to SEO
Get a practical introduction to SEO and find out how you can implement it into your business.
2 Times
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
2 Times
Career Conversations: Marketing In The Digital Age
Considering a career as a Digital Marketer? Join us to hear from a panel of experts and find out if this might be the right career for you!
Digital Marketing Remote (Online)
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
Geelong Edition: Social Media Workshop
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
The Art of Marketing Yourself – A Guide to Personal Branding and Getting Known
A step-by-step approach on how to define your Personal Brand & market yourself with a clear plan that strategically positions you as an authority in your field & influencer.
Future Women x GA Presents Studio Session: Social Media School
Geared for anyone looking to get more sophisticated with their social media strategy, this workshop will share the latest trends in social marketing.
So You Think You Want To Be A Digital Marketer
Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!
Smithfield Digital Members Meet-up
We have almost 400 super-smart members in our lovely Smithfield Digital community now – so let’s get together and meet each other!
Digital Marketing Half-Day Workshop for Kangan Institute
We all know that Digital Marketing is essential for growing your business but we understand how overwhelming, confusing and daunting it can feel too.
Meet the Instructor: Digital Marketing Immersive
Shopbop, Spotify, Leasy, The Social Lab, GA - Meet the digital marketing specialist who's seen it all and is running our next Digital Marketing Immersive!
Digital Marketing For Small Businesses Masterclass: Presented by GA + True Local
A holistic look at digital marketing, covering the essential digital advertising platforms, tools and analytics systems, and what it means for your small business.
Digital Marketing: Key Concepts and Metrics | APAC Livestream
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Social Media Strategy Mapping | APAC Livestream
Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.
Introduction to Digital Marketing | APAC Livestream
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Talent Acquisition Strategies: How to Attract Top Digital Talent To Your Company
Attraction & retention. Join us as we explore how a mix of recruitment practices, company brand & office culture fosters long-term employee loyalty & happiness in the workplace.
Get Found Online: Digital Marketing Masterclass for Business Owners
In conjunction with Small Business Festival Victoria, GA is bringing you a free digital marketing masterclass for business owners who want to grow their online presence.
SMS x BISA x GA Presents SEO for Beginners
Get a practical introduction to SEO and find out how you can implement it into your marketing strategy.
Selling Through Social Media Workshop
Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.
Email Marketing Essentials | FREE 2-hour Online Workshop
In this free, 2-hour livestream, you’ll learn how to develop email strategy and understand best practices to optimize performance. Live, taught by an industry professional.