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Catherine Toms

Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

With over 20 years digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organise their approach and implement the right digital marketing strategies for the biggest impact.

Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.

She believes in sharing everything she’s learnt along the way to support and inspire the growth of future careers and businesses.

As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of her exemplary service in the classroom, Catherine has been selected as a member of General Assembly's Distinguished Faculty program.

Previously (261):

Digital Marketing

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

65 Times

Building a Marketing Plan | Online

Building a Marketing Plan | Online

Running a successful campaign and business requires a well laid-out strategy and plan.

37 Times

LinkedIn: Business Marketing Essentials | Online

LinkedIn: Business Marketing Essentials | Online

This workshop is designed for marketers, corporates & consultants to help you engage your audience, optimise your efforts & grow your business using LinkedIn’s platform.

25 Times

Free Intro to Digital Marketing Class | APAC Livestream

Free Intro to Digital Marketing Class | APAC Livestream

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

23 Times

Social Media Masterclass.

Social Media Masterclass.

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

16 Times

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

12 Times

Intro to Digital Marketing | FREE Online Livestream

Intro to Digital Marketing | FREE Online Livestream

In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.

11 Times

Building a Marketing Plan

Building a Marketing Plan

Running a successful campaign and business requires a well laid-out strategy and plan.

10 Times

Social Media Strategy Mapping

Social Media Strategy Mapping

Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.

10 Times

LinkedIn: Business Marketing Essentials

LinkedIn: Business Marketing Essentials

This workshop is designed for marketers, corporates & consultants to help you engage your audience, optimise your efforts & grow your business using LinkedIn’s platform.

6 Times

Break into Digital Marketing (Online)

Break into Digital Marketing (Online)

This online Bootcamp will teach you how to create cutting-edge digital marketing campaigns to promote your business or service and drive measurable results.

5 Times

Career Conversations: Digital Marketing

Career Conversations: Digital Marketing

Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!

3 Times

Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

3 Times

Digital Marketing Bootcamp Remote (APAC Online)

Digital Marketing Bootcamp Remote (APAC Online)

This online bootcamp will teach you how to create cutting-edge digital marketing campaigns to promote your business or service and drive measurable results.

3 Times

Intro to Social Media Strategy | FREE Online Livestream

Intro to Social Media Strategy | FREE Online Livestream

In this free, two-hour livestream, learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.

3 Times

Digital Marketing Bootcamp Workshop

Digital Marketing Bootcamp Workshop

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

3 Times

Digital Nomad Masterclass

Digital Nomad Masterclass

Have you ever wondered what it would be like to trade it all in for simpler times and sunnier climes? Join us to learn how to travel, live and work anywhere as a digital nomad.

3 Times

Social Media Remote Masterclass (APAC Online)

Social Media Remote Masterclass (APAC Online)

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

3 Times

Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

2 Times

Free Taster Class: Digital Marketing Immersive

Free Taster Class: Digital Marketing Immersive

Curious about General Assembly’s Digital Marketing course? Join us for a Trial Class — get an introduction to the curriculum, and experience a sample session of the course.

2 Times

Introduction to SEO

Introduction to SEO

Get a practical introduction to SEO and find out how you can implement it into your business.

2 Times

Intro to Digital Marketing.

Intro to Digital Marketing.

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

2 Times

Career Conversations: Marketing In The Digital Age

Career Conversations: Marketing In The Digital Age

Considering a career as a Digital Marketer? Join us to hear from a panel of experts and find out if this might be the right career for you!

Digital Marketing Remote (Online)

Digital Marketing Remote (Online)

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

Geelong Edition: Social Media Workshop

Geelong Edition: Social Media Workshop

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

The Art of Marketing Yourself – A Guide to Personal Branding and Getting Known

The Art of Marketing Yourself – A Guide to Personal Branding and Getting Known

A step-by-step approach on how to define your Personal Brand & market yourself with a clear plan that strategically positions you as an authority in your field & influencer.

Future Women x GA Presents Studio Session: Social Media School

Future Women x GA Presents Studio Session: Social Media School

Geared for anyone looking to get more sophisticated with their social media strategy, this workshop will share the latest trends in social marketing.

So You Think You Want To Be A Digital Marketer

So You Think You Want To Be A Digital Marketer

Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!

Smithfield Digital Members Meet-up

Smithfield Digital Members Meet-up

We have almost 400 super-smart members in our lovely Smithfield Digital community now – so let’s get together and meet each other!

Digital Marketing Half-Day Workshop for Kangan Institute

Digital Marketing Half-Day Workshop for Kangan Institute

We all know that Digital Marketing is essential for growing your business but we understand how overwhelming, confusing and daunting it can feel too.

Meet the Instructor: Digital Marketing Immersive

Meet the Instructor: Digital Marketing Immersive

Shopbop, Spotify, Leasy, The Social Lab, GA - Meet the digital marketing specialist who's seen it all and is running our next Digital Marketing Immersive!

Digital Marketing For Small Businesses Masterclass: Presented by GA + True Local

Digital Marketing For Small Businesses Masterclass: Presented by GA + True Local

A holistic look at digital marketing, covering the essential digital advertising platforms, tools and analytics systems, and what it means for your small business.

Digital Marketing: Key Concepts and Metrics | APAC Livestream

Digital Marketing: Key Concepts and Metrics | APAC Livestream

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Social Media Strategy Mapping | APAC Livestream

Social Media Strategy Mapping | APAC Livestream

Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.

Introduction to Digital Marketing | APAC Livestream

Introduction to Digital Marketing | APAC Livestream

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

Talent Acquisition Strategies: How to Attract Top Digital Talent To Your Company

Talent Acquisition Strategies: How to Attract Top Digital Talent To Your Company

Attraction & retention. Join us as we explore how a mix of recruitment practices, company brand & office culture fosters long-term employee loyalty & happiness in the workplace.

Get Found Online: Digital Marketing Masterclass for Business Owners

Get Found Online: Digital Marketing Masterclass for Business Owners

In conjunction with Small Business Festival Victoria, GA is bringing you a free digital marketing masterclass for business owners who want to grow their online presence.

SMS x BISA x GA Presents SEO for Beginners

SMS x BISA x GA Presents SEO for Beginners

Get a practical introduction to SEO and find out how you can implement it into your marketing strategy.

Selling Through Social Media Workshop

Selling Through Social Media Workshop

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

Email Marketing Essentials | FREE 2-hour Online Workshop

Email Marketing Essentials | FREE 2-hour Online Workshop

In this free, 2-hour livestream, you’ll learn how to develop email strategy and understand best practices to optimize performance. Live, taught by an industry professional.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More