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Catherine Toms

Co-Founder, Smithfield Digital

Melbourne

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; whose mission is to grow startups and small businesses by crafting powerful digital footprints that cut through the clutter online.

In a former life, Catherine spent almost 20 years agency-side in the digital space in London & Sydney. Working alongside a whole bunch of talented, industry experts she designed and implemented award-winning digital marketing campaigns for big, well-known clients dotted around the globe. Her last years in corporate world were incredible, but all consuming.

So in April 2014, she did the scariest and as it turns out, greatest thing ever. Jumped off the conveyor belt to travel the world with her young family, find freedom and discover the lucky lifestyle of a digital nomad.

Recently resettled in Melbourne Catherine shares her digital capabilities with a growing tribe of creative, entrepreneurial businesses at Smithfield Digital. She also teaches workshops and courses at General Assembly, including Digital Marketing and How to succeed as a Digital Nomad.

When not immersed in the latest digital happenings she’s likely to be finding new places to indulge her coffee addiction & hanging out with her family by the beach in Bayside, Melbourne.

Upcoming:

Digital Marketing

Digital Marketing

In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

6
Tue, 6 December 12:00am AEDT
Social Media Masterclass

Social Media Masterclass

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

30
Mon, 30 January 6:00 - 9:00pm AEDT

Previously (15):

Digital Nomad Masterclass

Digital Nomad Masterclass

Have you ever wondered what it would be like to trade it all in for simpler times and sunnier climes? Join us to learn how to travel, live and work anywhere as a digital nomad.

3 Times

Digital Marketing

Digital Marketing

In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

3 Times

Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

2 Times

Social Media Masterclass

Social Media Masterclass

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

2 Times

Talent Acquisition Strategies: How to Attract the Top Digital Talent To Your Company

Talent Acquisition Strategies: How to Attract the Top Digital Talent To Your Company

Attraction & retention. Join us as we explore how a mix of recruitment practices, company brand & office culture fosters long-term employee loyalty & happiness in the workplace.

Selling Through Social Media Workshop

Selling Through Social Media Workshop

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

Geelong Edition: Social Media Workshop

Geelong Edition: Social Media Workshop

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

Digital Marketing Half-Day Workshop for Kangan Institute

Digital Marketing Half-Day Workshop for Kangan Institute

We all know that Digital Marketing is essential for growing your business but we understand how overwhelming, confusing and daunting it can feel too.

Digital Marketing 101

Digital Marketing 101

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More