Social Media Strategy Mapping | APAC Livestream | Online

About this workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

• Learn how to develop and implement a social media strategy.
• Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
• Define and track the KPIs most relevant to your business.
• Describe the difference between major social media platforms.
• Identify which platforms to use for your business.
• Explain the difference between publishing, listening, and reporting tools.
• Create a weekly content calendar for your business.

Prereqs & Preparation

If you sign up and do not receive an email with the link to the platform within one hour of the session, please check your junk mail folder and reach out to sydney@generalassemb.ly if you still have not received the link.

Note: This instance is scheduled for our Asia Pacific locations, and may take place at an unusual time for your location.