Ashley is an academically trained human factors engineer and anthropologist focusing on human computer interaction (HCI) and user experience (UX) research and design. She has her B.A. in anthropology from UCLA and M.S. in human factors and systems engineering from Embry-Riddle Aeronautical University. Her writing has been published in a number of journals, magazines, and books, including a behavioral psychology textbook for Oxford University Press. She has worked with organizations, such as: Walmart, Frontier Communications, GreenDot Bank, and The Veteran's Administration (VA). She was trained in front-end web development in the early 2000s and has worked in tech since then. Currently, she teaches User Experience Design Immersive Courses at General Assembly in Seattle and designs her own products at DesignThinking.Boutique.
User Experience Design Immersive
Ten weeks. All day. Monday through Friday. Learn the skills of a UX designer and put them to work while building a comprehensive portfolio.
Wine & Wireframes: Intro to UX
Brush up on your skills, learn new ones, and help others in a supportive environment, with a GA instructor on hand for help.
Pro Bono UX Work - Open House
Applications are open to receive pro bono UX work from General Assembly design teams. Attend this event and learn how to get $30,000 worth of UX research & design work for free!
User Testing 1, 2, 3: Prepare, Present, and Learn from Your Results
Find out how to prepare for and run user tests, then learn how to analyze, present, and apply the data gathered to the design of your site.
"But I'm Not a Designer": The Many Paths to UX
Hear from a panel of User Experience Designers who took a non-traditional route into the industry.
Pomp & Circumstance. Celebrating our newly-minted alumni of the past quarter.
Outdoor Design Thinking Workshop
This workshop will guide you through the Design Thinking framework and explain the steps involved through examples and outdoor activities.
Introduction to Usability Testing
This class will introduced you to the principles of usability testing methodology.
Share Your Craft: Teach at General Assembly
Ever thought about teaching? Come hear from current instructors & staff to discover what it's like to teach at General Assembly. Drinks provided!
Psychology in Design
Applying basic tenets of Positive Psychology during design evaluations can help teams cooperate and be more productive.
Prototyping with Axure (Actually with Axure)
Learn beginner Axure skills for diagramming, wireframing, and interactive prototyping. The curriculum for the workshop was built in collaboration with Axure.
Design Thinking in Practice
This workshop will guide you through the Design Thinking framework and explain the steps involved through examples and in-class activities.
Coffee Chat: User Experience Design
Enjoy some coffee while chatting with the GA team about your goals, and see whether our User Experience Design part-time course is a fit for you!
Community Happy Hour: Learn UX Design
Celebrate the end of the work week with your pals at General Assembly! This week's theme is UX Research & Design, come clink glasses with our community of designers. Drinks on us!
Introduction to Prototyping with Axure
Learn the basics of one of the more powerful prototyping software packages available today.
Apple Watch Design-A-Thon
If you are a design professional itching to begin exploring this new device, then this workshop is for you.
Positive Design Workshop
In this hands-on workshop, you’ll generate metrics, methods, and processes based on positive psychology and apply them to your own design.
Geek Week: Free Workshops for the Designer, Techie and Entrepreneur in You
Are you looking to advance your career or learn a new skill in a fun interactive environment? Join us for a week of free workshops at Occidental Park!
General Assembly Open House
Come check out General Assembly! Get a tour of the space, meet the team and learn about our upcoming offerings.