User Experience
Design
Immersive

Learn about the course below
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Become a UX Designer
in 10 weeks

The User Experience Design Immersive program is crafted by top practitioners in the field, with a specific focus on helping you transition into a UX design career.

Apply UX best practices to analyze and create designs

Learn From UX Experts

Attend classes designed and taught by some of the industry’s best UX designers.

Create a UX portfolio

Build Your Portfolio

Apply your UX skills across five class projects and build a working portfolio.

Work with stakeholders on design concepts

Get A UX Job

Become an apprentice or junior UX designer.

Career Support

We provide each of our immersive graduates with job readiness training, connections to employers, and opportunities to hone new skills.

Job
Preparation


Build a strong portfolio and resume with support and feedback.

Train for interviews and salary negotiation.

Career
Resources


Visit local UX design companies.

Participate in expert panel discussions.

Networking
Opportunities


Engage with our global network of companies.

Showcase your work at Meet & Greets.

Former Account Director

Candace Majedi
Candace Majedi, Interaction Designer

UXDI

Interaction Designer, Fjord

“UXDI helped me define my personal strengths as a designer and gave me the confidence to change careers completely. I knew this was what I wanted to do because I was actually doing it day in, day out.”

Companies who’ve hired our UXDI alumni

The immersive format and rigorous curriculum will give students the skills, tools, and experience they need to thrive in their first UX position.

Luke Miller / Full-time Instructor, General Assembly

Luke Miller GA

Student Life

Through presentations, discussions, and interactive lessons, we break up our daily schedule to give students a well-rounded understanding of the field.

9
am

Class

Interaction Design


Learn key objectives through lectures, discussions, and activities

Learn key objectives through lectures, discussions, and activities

12
pm

Theater

Lunch with Guest Speaker


Hear from industry insiders during talks and panel discussions (optional)

Hear from industry insiders during talks and panel discussions

(optional)

1
pm

Workshop

Design Session & Feedback


Practice new skills, work on group projects, and receive extra help from instructors

Practice new skills, work on group projects, and receive extra help from instructors

4
pm

Class

Daily Wrap-up


Review and reinforce key learnings of the day

Review and reinforce key learnings of the day

5
pm

Social

Networking Happy Hour


Grow your network with meetups, happy hours, and company visits (optional)

Grow your network with meetups, happy hours, and company visits

(optional)

Students at the trello board

General Assembly not only gave me the technical and networking resources I needed, but the freedom and encouragement to achieve my own individual aspirations. Making a career shift at this scale is daunting, but the rewards I have received are beyond measure.

Dabney Donigan / Junior UX Designer, Big Spaceship

What You’ll Learn

We teach core skills that make up the entire user experience design process. From research and ideation to prototyping and testing, our user experience design training will help you solve design problems using proven skills and methods.

user-research.png

User Research

Understand how users interact with your product through methods like interviewing, observation, and testing. This allows you to create a product that fits your users’ needs.

interaction.png

Interaction & Interface Design

Define the way your digital product interacts with users in order to make it simple, user-friendly, and beautiful. This allows you to create a product that people love to use.

prototype.png

Prototyping & Testing

Create interactive prototypes to test your designs and ideas in front of real users. Iterate and evolve your concepts into a digital product. This allows you to create a product that actually works.

collaboration.png

Working with Teams & Clients

Collaborate with fellow designers, stakeholders, clients, and real users to solve design problems and create real products. This allows you to enter the UX job market as a designer.

Request a detailed syllabus.

Build Your Portfolio

Enter the UX job market with a portfolio composed of five unique projects. You’ll have the opportunity to create real work for a real company with a small team of your peers. Check out a past student project.

Brief

GoCatch is a mobile application that connects taxi drivers directly with passengers across Australia. We conducted an end to end review of the booking process for both the passenger and the driver.

Solution

GoCatch should aim for an extremely simple application that allows passengers to book a cab in one screen and allows drivers to accept jobs in one click. As a team we recognized that the main pain points were related to three problem areas: barrier to enter, passenger wait time, and call between the passenger and the driver.

gocatch project

Process

User Flow

User Flow

We analyzed the user flows on both the passenger and driver side, and identified the pain points, opportunities, and possible solutions.

Ideas and Wireframing

Ideas and Wireframing

Every member of the team sketched the screens for the path we defined. Then, organized the best solutions in one set of sketches.

Usability Testing

Usability Testing

We set the recruitment brief, wrote the script for the interviews, and created interactive prototypes to test the passenger ideal path and our new ideas.

Team

Team Photo
Team Photo 2

Deepa Dhupalia

Michael Shai Hee

Sara Michelazzo

Suhasini Vempati

Meet Your Instructors

Learn from skilled design professionals from a variety of industry backgrounds, from agencies to startups, freelancers to founders.

Ashley Karr logo

Seattle

Ashley Karr

Senior UX Designer,

DesignThinking.Boutique

Steve Granshaw logo

London

Steve Granshaw

Graphic Designer,

Freelance

Leonard Pak logo

San Francisco

Leonard Pak

UX Designer,

The Climate Corporation

Jill DaSilva logo

Los Angeles

Jill DaSilva

Head of UX Strategy & Co-Founder,

Digital Karma

Susan Wolfe logo

San Francisco

Susan Wolfe

Principal,

OEStrategy

Domenick Propati logo

New York City

Domenick Propati

Founder,

Koplin and Propati Partners

Tricia Okin logo

New York City

Tricia Okin

UX/UI Designer,

Papercut

Faz Besharatian logo

Washington, D.C.

Faz Besharatian

Co-Founder,

ThinkVoice

Mike Atherton logo

London

Mike Atherton

Information Architect & User Experience Designer,

Huddle

Learn In

Oct 12 – Dec 18

Mon - Fri


9am - 5:30pm


$9,500 USD

Feb 8 – Apr 15

Mon - Fri


9am - 5:30pm


$11,500 USD

Fund Your Future

Need payment assistance? Our financing options allow you to focus on your goals instead of the barriers that keep you from reaching them.

Let us figure out the best option for you.

¹Must be a US citizen; approval pending state of residency.
²Must be a US citizen; approval pending state of residency.
³Must be a US citizen.
⁵Must be a US citizen; approval pending state of residency.

Financing options differ in each market. Contact a local admissions officer for more info.

Join an Info Session

See if this course is a fit for you. Meet the GA team and a UXDI instructor, get an overview of the curriculum and course objectives, and learn the benefits of being a student at GA.

User Experience Design Immersive Info Session

User Experience Design Immersive Info Session

Tuesday, September 1 at 6:30pm EDT

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.

You’re on the list!

Keep an eye on your inbox for your ticket and we’ll see you at the event.

GA Washington D.C. (1776 8th Floor), 1133 15th Street NW, 8th Floor, Washington, DC 20005, USA

915 Lounge

Get Answers

We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses:

Why is this course relevant today?

What separates a good product from a great product — an app that jumps to a user’s home page rather than getting pushed to the back of a folder, or a website that people can’t wait to share with their friends and family — is user experience. User Experience Designers constantly analyze the world around them in a never-ending quest to bring joy, simplicity, and function to everyday experiences. The User Experience Design Immersive aims to get students to think like designers, and equip them with the skills and tools necessary to implement their vision.

The field of User Experience Design is also growing rapidly, and there’s never been a better time to find a job in UX.

What practical skill sets can I expect to have upon completion of the course?

By the end of this intensive course, you will be able to:

  • Implement user research tactics to gain a deeper understanding of what users need and want.
  • Identify the best ways to organize information on a given site or app.
  • Design a digital product that behaves intuitively and brings joy and function to users.
  • Utilize visual design in order to make beautiful digital products.
  • Explain your process through the use of sketches, wireframes, and presentations.
  • Collaborate with design teams to see a project from start to finish.

Who will I be sitting next to in this course?

  • People as passionate about great stuff as you are.
  • Graphic designers, creative directors, journalists, architects, entrepreneurs, and folks just out of college.
  • Individuals looking to enter the world of UX design professionally.
  • Your future best friends.

What can I expect to accomplish by the end of this course?

By the end of the course, you will have:

  • Created two-to-three strong pieces of work for your portfolio, including artifacts such as sketches, user research, and working prototypes.
  • Learned about UX techniques and strategies from the top UX practitioners currently in the field.
  • Networked with some of the best designers, product managers, and entrepreneurs in your local community.
  • Eaten at least 3 or 4 whole pizzas over the entire 10 weeks.
  • Worked together with incredibly talented and motivated individuals who you will stay in touch with long after the course.

View all FAQs

More Questions?

Call us at +1 (202) 517-1777

Contact Admissions

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