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Design Thinking is a framework for understanding design processes, the relationship between design and business, and “how designers think.” It emphasizes empathy building, problem framing, ideation, and validating potential solutions. Through these four phases (and the significant overlap between them), teams are able to learn about users, discover opportunities, solve problems or meet needs, and test their assumptions.
This workshop moves through each of these steps, explaining them through examples and in-class activities. You will perform customer interviews to gather observations, exercise problem framing techniques to find opportunities, sketch potential solutions, and test hypotheses to mitigate risk.
Design thinking stresses the involvement of entire organizations; participants will gain insight on how to spread design-centric ideas throughout their company regardless of the industry.
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Thursday, 23 September
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