SEO Fundamentals Workshop Series | June 7

Search Engine Optimisation (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign.

In this workshop on human-centered SEO, you’ll learn the basics of how to analyse and improve your organic search performance on Google. We’ll cover both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that search marketers rely on. We’ll explore SEO techniques and walk through each step of setting up and optimising websites in class.

This SEO Fundamentals Workshop 2-Part Series is the interactive and hands-on way to begin improving your website traffic. You will dive head first into SEO, skill up with exercises, and by the end of the day you’ll have a solid base to create a search engine optimised web presence, plus a customised comprehensive plan to continue your efforts.

• Understand the basics of having your website found on major search engines.
• Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
• Research and build a keyword list to get your site ranked in search queries.
• Analyze your performance and your competitors’ performance on your target keywords.
• Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
• Plan a link-building campaign to improve site authority and improve search ranking.
• Create a content calendar to help keyword and content planning
• Develop a long-term blog strategy to improve your SEO performance month after month.

This workshop will take place online. In preparation, please download Zoom. NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session. If you have any questions please reach out to help@generalassemb.ly

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).