SEO Fundamentals Workshop Series | Online
About this workshop series
Search Engine Optimisation (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign.
In this workshop on
human-centered SEO, you’ll learn the basics of how to analyse and improve your organic search performance on Google. We’ll cover both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that search marketers rely on. We’ll explore SEO techniques and walk through each step of setting up and optimising websites in class.
This 6-hour
SEO 1-Day Fundamentals Course is the interactive and hands-on way to begin improving your website traffic. You will dive head first into SEO, skill up with exercises, and by the end of the day you’ll have a solid base to create a search engine optimised web presence, plus a customised comprehensive plan to continue your efforts.
Takeaways
- Understand the basics of having your website found on major search engines.
- Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
- Research and build a keyword list to get your site ranked in search queries.
- Analyze your performance and your competitors’ performance on your target keywords.
- Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
- Plan a link-building campaign to improve site authority and improve search ranking.
- Create a content calendar to help keyword and content planning
- Develop a long-term blog strategy to improve your SEO performance month after month.
