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    SEO Fundamentals Workshop Series

    Online Campus

    Online
    Anywhere
    Online

    SEO Fundamentals Workshop Series | Online

    Online Campus

    Online
    Anywhere
    Online

    About this workshop series

    Search Engine Optimisation (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign.

    In this workshop on
    human-centered SEO
    , you’ll learn the basics of how to analyse and improve your organic search performance on Google. We’ll cover both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that search marketers rely on. We’ll explore SEO techniques and walk through each step of setting up and optimising websites in class.

    This 6-hour
    SEO 1-Day Fundamentals Course
    is the interactive and hands-on way to begin improving your website traffic. You will dive head first into SEO, skill up with exercises, and by the end of the day you’ll have a solid base to create a search engine optimised web presence, plus a customised comprehensive plan to continue your efforts.

    Takeaways

    • Understand the basics of having your website found on major search engines.
    • Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
    • Research and build a keyword list to get your site ranked in search queries.
    • Analyze your performance and your competitors’ performance on your target keywords.
    • Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
    • Plan a link-building campaign to improve site authority and improve search ranking.
    • Create a content calendar to help keyword and content planning
    • Develop a long-term blog strategy to improve your SEO performance month after month.

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