SEO Fundamentals Workshop Series | Melbourne

About this workshop series

Search Engine Optimisation (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign.

In this workshop on
human-centered SEO
, you’ll learn the basics of how to analyse and improve your organic search performance on Google. We’ll cover both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that search marketers rely on. We’ll explore SEO techniques and walk through each step of setting up and optimising websites in class.

This 6-hour
SEO 1-Day Fundamentals Course
is the interactive and hands-on way to begin improving your website traffic. You will dive head first into SEO, skill up with exercises, and by the end of the day you’ll have a solid base to create a search engine optimised web presence, plus a customised comprehensive plan to continue your efforts.

Takeaways

• Understand the basics of having your website found on major search engines.
• Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
• Research and build a keyword list to get your site ranked in search queries.
• Analyze your performance and your competitors’ performance on your target keywords.
• Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
• Plan a link-building campaign to improve site authority and improve search ranking.
• Create a content calendar to help keyword and content planning
• Develop a long-term blog strategy to improve your SEO performance month after month.