Marketing Week | Take Your B2B Marketing from Boring to Brilliant | February 15

Free
Monday, 14 February, 2022
10 11 pm EST
Singapore (Online)

About This Event

This event is part a week-long series that is designed to help you explore the best and latest in Marketing. If you are interested in learning more, do check out other events under the same series here:

 

As marketers, we are often faced with the challenge of coming up with exciting marketing tactics for products or industries that are boring. We sometimes resort to the same cookie-cutter and predictable marketing tactics. To remain relevant and effectively reach your target audience, you must think outside the box and look for ways to make your marketing more bold, exciting, and engaging.

Join Smitha Virik, Head of Technology of TEAM LEWIS APAC for an in-depth discussion on how B2B brands can take their marketing from bland and blah to brilliant and bold.

In her presentation, Smitha will discuss key strategies and tools that will help amplify your brand and grow your business. Focusing specifically on the B2B tech industry, Smitha will analyse how brands can improve their marketing strategies, providing specific examples of those brands using creativity in their marketing and doing it well.

Takeaways

  • How to make marketing less boring by using multichannel approaches to convey your brand message, including using social media marketing, employee engagement campaigns, and outside-the-box events.

  • Key strategies to help marketers engage their customers and take marketing to the next level.

  • Discover how to stand out in crowded markets by uniquely positioning your brand against competitors.

  • Get your questions answered during a Q&A session following the presentation.

About the Instructor

Smitha Virik Photo

Head of Technology APAC, TEAM LEWIS

Smitha has 16 years of multi-market experience, across in-house and agency marketing communications roles in ANZ and Asia Pacific. She specialises in strategic integrated communications and analytics.

In her role at TEAM LEWIS, Smitha works closely with Senior Executives to architect and consult on marketing and communication strategies along the entire path of awareness to conversion. Her role is to ensure that the strategies deliver business impact, drive demand, and increase brand awareness through an integrated approach- external and internal communications, content marketing, social media, digital marketing, and trade marketing.

Smitha believes in always learning, trying new things, and gaining new experiences- both personally and professionally. Her joys in life are psychology and personal development, travelling the world, trying out a new restaurant or bar, tennis and kickboxing.

About Our Partners

TEAM LEWIS is a global marketing agency built to help and inspire brands to grow. It provides a full spectrum of marketing, communications, and digital services to deliver tangible business impact for clients. The company has over 500 staff across 24 offices throughout Asia, Europe, and North America. Visit www.teamlewis.com/asia/

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