General Assembly @ 79 Anson
Level 20. 79 Anson Road
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As marketers, we are often faced with the challenge of coming up with exciting marketing tactics for products or industries that are boring. We sometimes resort to the same cookie-cutter and predictable marketing tactics. To remain relevant and effectively reach your target audience, you must think outside the box and look for ways to make your marketing more bold, exciting, and engaging.
Join Smitha Virik, Head of Technology of TEAM LEWIS APAC for an in-depth discussion on how B2B brands can take their marketing from bland and blah to brilliant and bold.
In her presentation, Smitha will discuss key strategies and tools that will help amplify your brand and grow your business. Focusing specifically on the B2B tech industry, Smitha will analyse how brands can improve their marketing strategies, providing specific examples of those brands using creativity in their marketing and doing it well.
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