Marketing Week | Take Your B2B Marketing from Boring to Brilliant

Past Locations for this Event

Marketing Week | Take Your B2B Marketing from Boring to Brilliant | Melbourne

Past Locations for this Event

About this event

As marketers, we are often faced with the challenge of coming up with exciting marketing tactics for products or industries that are boring. We sometimes resort to the same cookie-cutter and predictable marketing tactics. To remain relevant and effectively reach your target audience, you must think outside the box and look for ways to make your marketing more bold, exciting, and engaging.

Join Smitha Virik, Head of Technology of TEAM LEWIS APAC for an in-depth discussion on how B2B brands can take their marketing from bland and blah to brilliant and bold.

In her presentation, Smitha will discuss key strategies and tools that will help amplify your brand and grow your business. Focusing specifically on the B2B tech industry, Smitha will analyse how brands can improve their marketing strategies, providing specific examples of those brands using creativity in their marketing and doing it well.


  • How to make marketing less boring by using multichannel approaches to convey your brand message, including using social media marketing, employee engagement campaigns, and outside-the-box events.
  • Key strategies to help marketers engage their customers and take marketing to the next level.
  • Discover how to stand out in crowded markets by uniquely positioning your brand against competitors.
  • Get your questions answered during a Q&A session following the presentation.

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