Intro to Digital Marketing

Hong Kong campuses

GA Hong Kong, Garage 8F
8F, 33 Des Voeux Road Central
Hong Kong

Intro to Digital Marketing

Hong Kong

Hong Kong campuses

GA Hong Kong, Garage 8F
8F, 33 Des Voeux Road Central
Hong Kong

About this class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

    Interested in learning digital marketing but can't attend this in-person workshop? Join us online for a FREE Intro to Digital Marketing Livestream! Sign up here.

Prereqs & Preparation

Objective-First Framework VObjective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

Big data: https://generalassembly.wistia.com/medias/12cb6psj9aideo: https://generalassembly.wistia.com/medias/98gsiiel2k

KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

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