Free Introduction to Digital Marketing

Los Angeles campuses

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401

Past Locations for this Event

Free Introduction to Digital Marketing

Los Angeles

Los Angeles campuses

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401

Past Locations for this Event

About this event

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Prereqs & Preparation

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

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