Hot skills summer is back. Get $/£/€1,500 off a short course.

Don't miss our Skill Seeker Series from Sept 30 - Oct 30.

My Account
Employers
Free Introduction to Digital Marketing

Free Introduction to Digital Marketing | Dallas

About this workshop

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Prereqs & Preparation

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.