Free Introduction to Digital Marketing

Dallas campuses

GA Dallas - One Arts Plaza
1722 Routh St.
Dallas TX 75201

GA Dallas
1722 Routh Street, Suite 900
Dallas TX 75201

Free Introduction to Digital Marketing | Dallas

Dallas campuses

GA Dallas - One Arts Plaza
1722 Routh St.
Dallas TX 75201

GA Dallas
1722 Routh Street, Suite 900
Dallas TX 75201

About this event

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Prereqs & Preparation

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

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