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Ever wonder why a department store was set up a certain way? How about a cafe? A bathroom? We can turn to UX design as the culprit. Although most cases in UX are related to technology and human-computer interactions, a higher level of experience brings us back to one of the founding professions in design: architecture and planning. Join us for a discussion on how the digital and physical worlds intersect and how we are now able to design experiences that defy the traditional definition of UX.