Content Marketing Bootcamp: Putting Your Content Through Its Paces | December 8

$250 USD each
Wednesday, 8 December, 2021
1 8 pm EST
Online

About This Workshop

Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers.

This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy, what digital channels make the most sense for your business and how to use them, plus how to track and analyze all of your content marketing efforts with data-driven decisions.

Who is this workshop for:

  • Entrepreneurs and Business Owners who would like to build their audience.
  • Digital Marketers looking for content strategies to expand the online presence of their brands.
  • Individuals interested in starting a career in internet marketing.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

  • Learn how to create a basic content marketing strategy
  • Learn how to build a content editorial calendar
  • Discover how to create and curate content for your business
  • List and execute at least 5 key best practices on content marketing
  • Walk away with examples of KPIs and metrics to track

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • This class will occur completely online using Zoom.

  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.

  • Each individual class participant must have purchased a ticket

About the Instructor

Magen Allen Photo

Founder, Radli Inc.

Magen Allen is the founder of Radli Inc., a socially conscious consultancy that helps mission-driven businesses and nonprofits achieve their loftiest goals through digital strategy. Previously, Magen was the Director of Communications for Hunger Free America, where she oversaw the organization’s public message. While there she developed HFA’s digital strategy, organized press and media events, and played a large role in the organization’s brand development.

Magen is driven most by her love of problems, and more specifically thinking through and solving them. Viewing poverty reduction as one of the world’s most pressing problems, Magen travelled the world for three and a half years studying poverty reduction strategies and anti-hunger in Costa Rica, Taiwan, Thailand, India, Turkey, China, and South Africa before ultimately settling down in New York to finish her thesis on the subject. Currently living in Brooklyn, her greatest passions are meeting strangers and helping them solve problems through digital strategy, and cool ranch doritos.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Illinois Students

Participants who complete this workshop will not receive a certificate or any other designation of completion.

This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.

This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.

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Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.