Content Marketing Bootcamp: Putting Your Content Through Its Paces | Los Angeles
About this workshop
Did you know that 63% of businesses not have a documented content strategy? (Marketing Profs and the CMI). You of course want to be in the remaining 37% excelling at this wizardry that is content marketing - which is why you’re here!
If you’re new to content marketing this workshop will help you make a splash with practical takeaways on the day.
This workshop covers the content fundamentals we offer in the 3 hour Content Marketing Workshop with bonus deep dives into writing a content strategy and Google Analytics topics.
Takeaways
- Content fundamentals: what good content looks like for your customer base and managing content marketing campaigns and social communities
- Social media advertising: what to spend and tips to make the most of your budget!
- Writing your content marketing plan
- Measuring effectiveness of your content strategy: using Google Analytics and other tools
Prereqs & Preparation
- Bring an inquisitive mind and a laptop or something to take notes on.
- Complimentary tea & coffee are provided. We recommend bringing a packed lunch, or there is a Pret downstairs, a Tesco around the corner and Spitalfields Market a 5min walk away from GA London's campus
This workshop covers the content fundamentals we offer in the 3 hour Content Marketing Workshop with bonus deep dives into writing a content strategy and Google Analytics topics.