Bitly Presents: Measure Multichannel Campaigns without Going Crazy (Online) | Online

About this class

Email. Organic social. Paid social. There are so many ways to communicate with consumers — how do you keep track of all of your content and measure its effectiveness?

In this class, we will review the wealth of data that social apps provide and how to use it to establish key performance indicators (KPIs), test the effectiveness of your content, and optimize the user experience. We will also look at popular tools and techniques for organizing data and how to share insights across teams.

This is part of Bitly's Customer Experience Crash Course Series.

Featured Experts: Denise Chan, Bitly's Senior Content and Community Manager and Blaise Lucey, Bitly's Director of Product and Content Marketing.

Overview: In this event series, the pros at Bitly–the force behind 300 million links and 10 billion clicks created every month–show you how to transform your customer experience. Find your brand voice, build a loyalty program, and discover the best practices for designing riveting experiences for your customers, and more.

What You’ll Take Away: You will learn how to build seamless brand experiences across every platform through the fundamentals of building, measuring, and optimizing the customer journey.

Why It Matters: Today’s marketing landscape is complicated. Americans now spend 60 hours a week engaging with content across an average of four different devices. This event series will teach you how to keep customers loyal and engaged.

To join the other classes in this series, click below:

• Tuesday, February 7: The Essential Customer Service Toolkit
• Tuesday, February 14: Finding Your Voice & Building Your Brand
• Tuesday, February 28: Customer Loyalty Programs in the Age of Disloyalty

Prereqs & Preparation

• This class is live and is taken completely online.
• We will provide login information and a link to the platform on the day of each session.
• You will need a computer, a strong internet connection, and an open mind to join.
• This class is taking place in Eastern Time.