Bitly Presents: The Essential Customer Service Toolkit (Online) | Online

About this class

Customer experience is the lifecycle of a potential customer as he or she researches options, discovers your business, purchases your solution, and becomes loyal to your brand.

Learn the basics of what customer experience is and why it’s important. The team behind Bitly’s Content and Community Management strategies talk about how to build an engaging customer journey across social media, email, and more. You will also take a deeper look at the four pillars of customer experience: research, discovery, purchase, loyalty.

This is part of Bitly's Customer Experience Crash Course Series.

Featured Experts: Denise Chan, Bitly's Senior Content and Community Manager and Blaise Lucey, Bitly's Director of Product and Content Marketing

Overview: In this event series, the pros at Bitly–the force behind 300 million links and 10 billion clicks created every month–show you how to transform your customer experience. Find your brand voice, build a loyalty program, and discover the best practices for designing riveting experiences for your customers, and more.

What You’ll Take Away: You will learn how to build seamless brand experiences across every platform through the fundamentals of building, measuring, and optimizing the customer journey.

Why It Matters: Today’s marketing landscape is complicated. Americans now spend 60 hours a week engaging with content across an average of four different devices. This event series will teach you how to keep customers loyal and engaged.

Prereqs & Preparation

• This class is live and is taken completely online.
• We will provide login information and a link to the platform on the day of each session.
• You will need a computer, a strong internet connection, and an open mind to join.
• This class is taking place in Eastern Time.