Bitly Presents: Finding Your Voice & Building Your Brand (Online) | Online

About this class

The first step to building customer loyalty is consistency. What is your brand’s personality and what kind of lifestyle is it selling?

In this class, you will learn how to find and build your brand voice and aesthetic. We will share useful exercises that will help you immediately start building a more loyal and engaged audience base. We will also walk through examples of well-known brands who are doing amazing job of conveying their voices and what they’re doing to get there.

This is part of Bitly's Customer Experience Crash Course Series.

Featured Experts: Denise Chan, Bitly's Senior Content and Community Manager and Blaise Lucey, Bitly's Director of Product and Content Marketing.

Overview: In this event series, the pros at Bitly–the force behind 300 million links and 10 billion clicks created every month–show you how to transform your customer experience. Find your brand voice, build a loyalty program, and discover the best practices for designing riveting experiences for your customers, and more.

What You’ll Take Away: You will learn how to build seamless brand experiences across every platform through the fundamentals of building, measuring, and optimizing the customer journey.

Why It Matters: Today’s marketing landscape is complicated. Americans now spend 60 hours a week engaging with content across an average of four different devices. This event series will teach you how to keep customers loyal and engaged.

To join the other classes in this series, click below:

• Tuesday, February 7: The Essential Customer Service Toolkit
• Tuesday, February 21: Measure Multichannel Campaigns Without Going Crazy
• Tuesday, February 28: Customer Loyalty Programs in the Age of Disloyalty

Prereqs & Preparation

• This class is live and is taken completely online.
• We will provide login information and a link to the platform on the day of each session.
• You will need a computer, a strong internet connection, and an open mind to join.
• This class is taking place in Eastern Time.