“Product managers are a stand-in for users, customers, stakeholders, and our development teams — depending on who we are talking to. We need to be able to share the feelings of any of those people throughout a project.”
– Tricia Cervenan, Product Management Instructor, General Assembly Seattle
“Thoughtful product design is essential. It’s no longer enough to bring a functional product to market. Companies must differentiate on UX and customers want delightful experiences. It’s a great time to be in UX!”
– Jason Reynolds, User Experience Design Immersive Instructor, GA Boston
“Companies across a spectrum of industries are realizing the importance of product management, specifically around innovation and growth. The industry is experiencing a surplus of PM jobs, but with few qualified candidates.”
Vince Law, Product Management Instructor, General Assembly San Francisco
General Assembly is an international community, made up of over 1 million technologists, entrepreneurs, business leaders, educators, and creators from all over the world. GA was was founded on a global vision of the world that represents how people today work and live — and it’s clear that the future of tech, innovation, and entrepreneurship will only reach its full potential through a commitment to diversity and inclusion.
Our community gathers at many of the most diverse and multicultural cities in the world, like Atlanta, London, Los Angeles, New York, Singapore, Sydney, and Toronto. We strive to ensure that the GA community is not just a reflection of the world today, but of the world we want to see in the future.
I still remember the early days of networking, before LinkedIn existed to help organize your professional life. When you’re fresh out of college, networking typically means going to happy hours, checking in with former classmates, and keeping in touch with mentors from your summer internships. But it’s the people who decide to go above and beyond college or corporate happy hours — with creative approaches to introductions — who can really stand out.
After you’ve been in the workforce for 15-plus years like I have, your networking strategy needs to evolve to place you in front of the right senior executives at innovative, cutting-edge companies. Remember that you are your own best publicist and it’s OK to be forward, ambitious, and scrappy to open the right doors. Don’t be afraid to take risks like introducing yourself to someone — in person — on a whim. Don’t hide behind LinkedIn connections online. Instead, create real, long-lasting relationships that will connect you with the biggest opportunities of your life.
Mapping the communities of tomorrow requires a hard look at the topographies of today. Mike Carnathan, project director at Neighborhood Nexus, synthesizes big data into visual stories that chart the social, political, and economic conditions across the city of Atlanta. Part data miner, part cultural cartographer, Carnathan creates demographic maps that local leaders, advocates, and everyday citizens use to help understand and change their lives.
Amazon has long been at the forefront of emerging technologies, and the Internet of Things (IoT) is no exception. IoT technology, which allows objects to send and receive data through internet connectivity, is changing the way we interact with everyday objects. For example, you can control your air conditioner through a mobile app or track your health stats through a wristband.
On the consumer side, Amazon introduced the Dash Button, which allows customers to reorder an item with the touch of a standalone button. For businesses, the eCommerce giant launched AWS IoT, a platform for developers to build, manage, and analyze their own IoT devices.
General Assembly is proud to be partnering with Adobe in the development of the Adobe Digital Academy, a Bay Area–based program focused on offering opportunities in technology to underrepresented communities. Adobe supports high-potential candidates through partnership with General Assembly’s Opportunity Fund and Adobe technical internships. Selected candidates receive Opportunity Fund scholarships for General Assembly’s Web Development Immersive (WDI) course followed by a three-month technical internship in Adobe’s offices, with the goal of hiring interns for a full-time position.
Since founding General Assembly in 2011, I’ve heard some incredible stories from our students and graduates. One of my favorites is about Jerome Hardaway. Jerome came to GA after five years in the United States Air Force. He dreamed of tackling persistent diversity gaps in the technology sector by breaking down barriers for other veterans and people of color.
In 2014, with the help of General Assembly’s Opportunity Fund scholarship, Jerome began one of our full-time Web Development Immersive courses. After graduation, he had the opportunity to pitch President Obama at the first-ever White House Demo Day and has launched a nonprofit in Nashville, Vets Who Code, which helps veterans navigate the transition to civilian life through technology skills training.
Exceptional stories like Jerome’s embody GA’s mission of “empowering people to pursue the work they love.” It’s a mission that motivates our instructional designers, faculty, mentors, and career coaches. It also inspired the development of an open source reporting framework which defined GA’s approach to measuring student outcomes and now, our first report with verified student outcomes metrics.