General Assembly Blog

The Top 8 Digital Marketing Tips From Hillary Clinton’s Campaign

Running a political campaign is a lot like running a business’s marketing department. To be successful, you have to determine a target audience, then find the best ways to reach them to sell your product.

Just over a month before the 2016 presidential election, three leaders from Hillary for America’s digital team visited General Assembly’s New York headquarters for a captivating panel conversation moderated by Fast Company writer Ruth Reader. They shared insight on the Hillary Clinton campaign’s digital marketing strategy, from experimenting with new platforms, to choosing data sources and breaking through the echo chamber.

Clinton’s team shared tips that digital marketers can apply to amplify brand messages, create stronger communities, and capitalize on new tools and trends. Get an exclusive look at how the campaign operates by watching the full discussion below.

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Build Your First Watson Application in 4 Steps with this API

By Sam Bobo

For as long as I can remember, technology has had a major influence on my life. Growing up as a child, my parents recall stories of me sitting down at our large clunky PC with floppy disk storage and learning new words on Encyclopedia Encarta. I received my first laptop at in the 4th grade. Since then, my daily life has been “connected.”

My journey learning to code began with my first course on an online education platform. Starting with JavaScript, a scripting language for web-based programming, I traversed through the modules starting first with the basics of defining a variable (e.g. var x = “Hello World”), moving on to primitive data structures such as arrays (e.g. var y = [1,2,3]), and eventually Object Oriented Programming.

Shortly after, I enrolled in my first computer science course at Emory University as part of my mathematics curriculum. Although this course focused heavily on Java, a coding language full of new-to-me syntax and functions, the fundamentals of programming translated seamlessly and I quickly picked up the language. By understanding the fundamental basics of coding, I wielded the power to work to create a cognitive application.

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L’Oréal Pioneers General Assembly’s Newest Assessment Based Training Model

By Marie Gulin-Merle and Maeve Coburn

The shift to data-driven marketing is changing the way we all do business. It is a powerful tool that enables us to cultivate more meaningful relationships with our customers – all of whom expect more value, more services, more engagement, and more conversations with all of our beauty brands. This is what makes our 7,000-person worldwide marketing team so invaluable to L’Oréal’s success.

We’ve always invested in the growth and development of our employees, and last year committed to building an online learning platform for our digital marketers through a customized education program with General Assembly. By arming our marketers with the most innovative tools and trainings, we are simultaneously upskilling our talent while transforming the company’s digital capabilities.

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General Assembly is Best for NYC

By General Assembly

Earlier this spring, the New York City Economic Development Corporation (EDC) launched the Best for NYC campaign, “designed to inspire and equip New York City businesses to measure and improve practices that help create well-paying jobs and improve the quality of life in all five boroughs, while also strengthening their bottom-line.”

Earlier this week, General Assembly was recognized as “Best for NYC” along with businesses from multiple sectors across the five boroughs. We scored in the top 10 in the Community category for metrics including “charitable giving, diversity and inclusion, worker ownership, and social impact through products and services.”

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How Raaka Chocolate Uses Storytelling to Shape Their Marketing Strategy

By Nelson Igunma

William Mullan graduated from Digital Marketing at General Assembly New York’s campus in 2015. Since joining Raaka Chocolate, he’s developed the company’s marketing efforts and advanced from an intern into the Director of Marketing. Now, William blends his passion for chocolate with marketing skills and techniques to share Raaka’s unique brand story in a way that is honest and engaging. Continue reading →

The Call for Design Thinking Facilitators

By Eric Morrow

Design Thinking is the latest competitive advantage for businesses across a wide range of industries: tech, education, retail and even aerospace. Design Thinking (DT) has received extensive coverage in major publications like Harvard Business Review and the New York Times. Relatively old stalwarts in the area like IDEO and Frog focus on design as a consultancy service. Companies like General Assembly offer training to everyone from large foundations to Fortune 500s. Other large corporations, like Capital One and Fidelity, are building in-house design teams that can both design and teach others throughout the organization to design.

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The Skills and Tools Every Data Scientist Must Master

By Kevin Sandlin

Photo by WOC in Tech.

“Data scientist” is one of today’s hottest jobs.

In fact, Glassdoor calls it the best job of 2017, with a median base salary of $110,000. This fact shouldn’t be big news. In 2011, McKinsey predicted there would be a shortage of 1.5 million managers and analysts “with the know-how to use the analysis of big data to make effective decisions.” Today, there are more than 38,000 data scientist positions listed on Glassdoor.com.

It makes perfect sense that this job is both new and popular, since every move you make online is actively creating data somewhere for something. Someone has to make sense of that data and discover trends in the data to see if the data is useful. That is the job of the data scientist. But how does the data scientist go about the job? Here are the three skills and three tools that every data scientist should master.

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What UX Designers and Web Developers Make in Major U.S. Markets

By Hannah Atkin

You did it! You nailed your interview and you’re feeling great. But then, right when you least expect it, the recruiter finishes up the conversation with the dreaded questions, “So how much are you looking for?”

This question is awkward and even worrisome for a job seeker, particularly if you haven’t done your homework. However, here’s the good news! When you do take the time to do the research and know your worth, it can help you answer this question with ease.

In this article, we’ll take a look at average UX designers’ and web developers’ salaries in major job markets and at varying career levels. Please use this article to further your own research and help you better understand the market but know that this by no means a definitive or all-encompassing list.

The ranges and averages throughout the article were determined based on a compilation of information from Payscale.com, Glassdoor.com, Salary.com, Simplyhired.com and information from current practitioners.

Now, let’s take a comprehensive look at average salaries and the varying salary ranges of UX practitioners and web developers in some of the hottest tech markets in the United States. We’ll take a look at each tech hub and then break down the numbers from there.

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How to Afford Leveling Up: Your Funding Options at General Assembly

By General Assembly

We want our students to be able to focus on class, not costs. Whether you want to level up or start a brand-new career, we offer a range of student financing and payment options to make your path to education easy. Once you’ve been accepted to a GA program, you may be eligible for one of the following programs to help pay for your education.

Apply for a course today and a member of our Admissions team will reach out to answer your questions and help start your journey!

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6 Key Principles of High-Impact Learning

By Becca Wilson

Everyone knows what a quality learning experience feels like: exciting, energizing, satisfying, and entertaining. Conversely, everyone knows what a bad learning experience feels like:bored, useless, disappointing or unsatisfying.

So how do you create experiences that inspire the first set of words and avoid the second? Based on our experiences designing high impact learning experiences for adults, we’ve identified four universal truths that apply to almost all of our engagements.

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