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Stephen Tracy

Managing Director SE Asia, YouGov

Singapore

Stephen is an award winning analytics and research practitioner, analytics evangelist, blogger, teacher, and all around designer of things made with data. He has more than ten years’ experience working in the field of digital analytics, primary research and data visualization. As the Head of Singapore, Indonesia and Malaysia at YouGov, he is charged with overseeing the research and commercial teams, as well as driving growth through both operational and product innovation. Prior to joining the team at YouGov Stephen spent most of his career building analytics teams and capabilities at digital agencies, including MRM/McCann (IPG), WE Communications and SapientNitro (Publicis).

Stephen has a deep passion for teaching. He has served as an instructor with the Singapore Civil Service College and General Assembly, he frequently guest lectures at the National University of Singapore (NUS), and regularly speaks at industry events. During his spare time he also maintains a personal blog where he writes about business analytics, storytelling and data visualization at analythical.com.

Previously (4):

Intro to Data Visualization

Intro to Data Visualization

Take this starter class for an effective introduction to data visualization, its common applications, as well as tricks and trips for visualizing data.

Digital Analytics Bootcamp

Digital Analytics Bootcamp

When it comes to understanding how well your website is working for you as a marketing tool, Google Analytics provides in-depth information about your implementation.

An Expert Panel on Data Driven Social Media

An Expert Panel on Data Driven Social Media

Three experts who had either worked for, with or behind data-driven social media discuss how to get the most out of your social media presences.

Creating a Great Customer Experience with Data

Creating a Great Customer Experience with Data

Customer experience is fast becoming the key battleground for business. In this workshop you will gain an understanding of how to leverage data for customer experience strategy.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

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