Digital Analytics Bootcamp | Online

About this workshop

Learn how to use one of the most powerful analytics tools in the world. Google Analytics (GA) is so much more than just a tool for measuring hits on a website. During this workshop you’ll learn how to master the basics of GA, from navigating its various reports, to advanced segmentation to customizing your implementation. We’ll also cover how to identify KPIs, benchmarks and goals, as well as how to put a measurement framework and plan in place.

Takeaways

Introduction to measurement planning

Introduction to Google Analytics (GA)? - What is it? What is it not? - What can it do and how is it used?

Introduction to the GA interface - Understanding the UI - Dimensions - Metrics

Types of reports and segmentation Applying specific use cases Integrated measurement and other analytics tools