An Expert Panel on Data Driven Social Media | Online

About this event

Beneath the chatter on social media channels, there’s an ocean of valuable data. This panel invites three experts who had either worked for, with or behind data-driven social media. They will discuss how businesses can get the most out of their social media presences and how best to make business decisions based on the rich resource of social media data.

This panel is for anyone who wants to know how marketers think about analytics and receive practical tips on how to develop their social media presence into a powerful growth and brand building tool.

Takeaways

• Identify specific data available across social platforms and its uses
• Optimize social media content based on analysis and trends
• Create social media strategies rooted in analytics and quantitative insight to help measure progress towards goals over time