Sofia conducted her first user interview on her sisters at 9 years old when her parents gave her first dual deck recorder with a microphone. She has since fell in love with researching and interviewing people to discover their core needs and beliefs across various careers such as Counseling, Sales, Marketing and ultimately User Experience (UX) Research and Design Strategy. Sofia has worked with as well as managed teams to provide service to over 100+ national and international clients across the Entertainment, Financial, Government, Marketing, Non-Profit, Retail and Tech industries. Some of her previous clients have included BP/Arco, Cisco, HP, Heineken USA, National Restaurant Association, Wellington Management, One97 (India), Cisneros Media (Venezuela) and lifetime clients: her own mom and dad. Her leadership/training philosophy, "guide the heart vs. manage the mind," has helped her gain repeat business from her clients as well as earn the respect of her peers. When Sofia's not working, she's out dancing, hiking in the woods, enjoying improv comedy, trekking back to her Chicago hometown or concocting wireframes at a local hackathon.
User Experience Design Immersive
Ten weeks. All day. Monday through Friday. Learn the skills of a UX designer and put them to work while building a comprehensive portfolio.
Sketch for UX
Discover why Sketch is the best tool for UX professionals. Learn the interface, basic elements, best practices, workflow techniques, and best resources to get started.
User Research & Usability Testing
Learn to talk to past, current, and potential customers in the most efficient way by conducting one-on-one usability tests.
Advanced Sketch for UX
Learn how to take your beginning level experience with Sketch app to the next level with advanced features for collaboration and plug-ins.
Inside the Design Studio
An exclusive monthly speaker series that offers a glimpse inside the creative process of local design experts.
Teach at General Assembly Panel Discussion
Ever wondered what it’s like to teach at General Assembly? Join us for an open house to hear current instructors discuss the day to day aspects of teaching immersive and part-time.
Be Your Own Boss: Freelance 101
Curious about working as a freelancer? Get the low down on the freelance life, best practices and walk away with a game plan to begin working in your field.
Sketch Like a Boss!
Sketching is a great design practice that can be used within any industry to communicate ideas and solve problems.
Web Design for Non-Designers
A class for those who can't seem to get their site looking just right.