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Sofia Khan

UX Researcher and Design Strategist

Los Angeles

Sofia conducted her first user interview on her sisters at 9 years old when her parents gave her first dual deck recorder with a microphone. She has since fell in love with researching and interviewing people to discover their core needs and beliefs across various careers such as Counseling, Sales, Marketing and ultimately User Experience (UX) Research and Design Strategy. Sofia has worked with as well as managed teams to provide service to over 100+ national and international clients across the Entertainment, Financial, Government, Marketing, Non-Profit, Retail and Tech industries. Some of her previous clients have included BP/Arco, Cisco, HP, Heineken USA, National Restaurant Association, Wellington Management, One97 (India), Cisneros Media (Venezuela) and lifetime clients: her own mom and dad. Her leadership/training philosophy, "guide the heart vs. manage the mind," has helped her gain repeat business from her clients as well as earn the respect of her peers. When Sofia's not working, she's out dancing, hiking in the woods, enjoying improv comedy, trekking back to her Chicago hometown or concocting wireframes at a local hackathon.

Previously (22):

User Experience Design Immersive

User Experience Design Immersive

Ten weeks. All day. Monday through Friday. Learn the skills of a UX designer and put them to work while building a comprehensive portfolio.

8 Times

Sketch for UX

Sketch for UX

Discover why Sketch is the best tool for UX professionals. Learn the interface, basic elements, best practices, workflow techniques, and best resources to get started.

5 Times

User Research & Usability Testing

User Research & Usability Testing

Learn to talk to past, current, and potential customers in the most efficient way by conducting one-on-one usability tests.

3 Times

Advanced Sketch for UX

Advanced Sketch for UX

Learn how to take your beginning level experience with Sketch app to the next level with advanced features for collaboration and plug-ins.

2 Times

Web Design for Non-Designers

Web Design for Non-Designers

A class for those who can't seem to get their site looking just right.

Be Your Own Boss: Freelance 101

Be Your Own Boss: Freelance 101

Curious about working as a freelancer? Get the low down on the freelance life, best practices and walk away with a game plan to begin working in your field.

Sketch Like a Boss!

Sketch Like a Boss!

Sketching is a great design practice that can be used within any industry to communicate ideas and solve problems.

Teach at General Assembly Panel Discussion

Teach at General Assembly Panel Discussion

Ever wondered what it’s like to teach at General Assembly? Join us for an open house to hear current instructors discuss the day to day aspects of teaching immersive and part-time.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More