Visual
Design

8-Week Part-Time Course

Talk to Admissions +1 (202) 517-1777
apply photoshop functions

Skills & Tools

Apply Photoshop’s powerful functions to digital product design.

industry-standard website mockup

Production Standard

Start with an idea and a moodboard: finish with a production‐ready mockup of a responsive webpage.

visual communication

The Big Picture

Grasp how effective visual communication — from font pairings to style tiles — helps translate compelling ideas across any team, in any field.

Meet your support team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in–house team of experts to provide guidance and support, whenever you need it.

  • instructor

    Instructors


    Learn industry-grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.

  • teaching assistant

    Teaching Assistants


    Taking on new material isn't always easy. Through office hours and other channels, our TAs are here to provide you with answers, tips, and more.

  • producer

    Course Producers


    Our alumni love their Course Producers, who kept them motivated throughout the course. You can reach out to yours for support anytime.

See What You’ll Learn

Week 1: Photoshop for Web Design

Orientation & Photoshop for the Web Part 1

  • Describe how Photoshop fits into a modern web design workflow.
  • Use Photoshop web–specific tools to create parts of a simple landing page mockup.

Photoshop for the Web Part 2

  • Use Photoshop web–specific tools to create a simple landing page mockup.

Week 2: The Design Discovery Process

Research

  • Explain how an objective and strategy defines the purpose for a web project.
  • Summarize a creative brief into keywords to be explored through design ideation.
  • Demonstrate how research leads to clear understanding and communication.

Ideation

  • Explain how design constraints can be used to prompt design ideation.
  • Create a mood board that expresses a clear potential design direction.

Week 3: Composition Principles for the Web

Contrast & Similarity

  • Critique and present mood boards from ideation lesson
  • Demonstrate how contrast and similarity can occur simultaneously to enhance each other’s effects.
  • Use contrast and similarity to show relationships between a page’s elements.

Gestalt Principles in Web Design

  • Identify six gestalt principles of perception when encountered in a web composition.
  • Apply levels of contrast and gestalt principles of perception to create effective hierarchy in a composition.

Week 4: Color Theory for Web Design

Color Theory

  • Describe the fundamentals of color theory and color schemes.
  • Choose color schemes to evoke emotions, create hierarchy, and convey meaning.

Color for the Web

  • Apply color theory and color schemes to the web.
  • Choose color schemes to evoke emotions, create hierarchy, and convey meaning in your final project.

Week 5: Web Typography

Fonts & Typefaces

  • Identify qualities and characteristics of fonts and typefaces.
  • Select typefaces for particular audiences or usages.
  • Demonstrate an ability to control and manipulate the appearance of type.

Composition with Type

  • Explain how and why to set up a baseline grid when setting type.
  • Apply knowledge of contrast and hierarchy to typography.
  • Demonstrate an ability in basic typesetting on a baseline grid.

Week 6: Designing Interfaces & Interactions

UX Fundamentals

  • Consider a web design in terms of its capabilities to the user.
  • Identify affordances and evaluate their effectiveness in a web interface.
  • Demonstrate a user–centered approach to designing the main interactive areas of a landing page.

Designing for Interaction

  • Define common UI and Navigation patterns.
  • Apply best–practice UI patterns and navigation to design a multi–state system of interactions.

Week 7: Responsive Design

Responsive Design

  • Illustrate how a responsive grid folds to accommodate content at different breakpoints.
  • Design mobile and tablet compositions on a responsive grid.

Flexible Session

  • This session is designed to allow your instructor to tailor the topic based on the needs of your class. Suggested topics include, designing for mobile, motion design, style guides, etc.

Week 8: Final Presentations

Final Presentations

  • Present the decision-making process of your design work.
  • Give and receive feedback and suggestions for improvement.

Request a Detailed Syllabus

Get Syllabus

Great design goes way beyond skin deep. Learning how to create meaning through type, color and graphic form will greatly enhance your ability to communicate in a meaningful and compelling way.

Jessie Rauch / Independent Design Director, jessierauch.com

Jessie Rauch

Meet your instructors

Learn from skilled instructors with professional experience in the field.

Ivan Freaner

New York City

Ivan Freaner

Principle Designer & Educator,

Freaner Creative

Brockett Horne

Washington, D.C.

Brockett Horne

Chair of Graphic Design,

Maryland Institute College of Art

Josh Silverman

San Francisco

Josh Silverman

Founder & CEO,

Startnership

Chloe Negron

Washington, D.C.

Chloe Negron

User Experience Design Immersive Instructor,

General Assembly

Shawn Sprockett

San Francisco

Shawn Sprockett

Principle Designer,

Airbnb

Dani Kennedy

New York City

Dani Kennedy

Digital Creative Manager,

Pantone

Learn In

WASHINGTON DC

Feb 27 – Apr 19

Mon & Wed


6:30pm - 8:30pm


$2,800 USD

*Courses located at the Virginia campus are only open to individuals sponsored by their employers.
Tuition arrangements will be made between employer sponsors and GA.

Visit Campus

See if this program is a fit for you. Meet the GA team, get an overview of the program curriculum, and chat with other students thinking about the course.

Visual design info session

Visual Design Info Session

GA D.C., 1776, 1133 15th Street NW, 8th Floor, Washington, D.C. 20005, United States

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Keep an eye on your inbox. We'll be sending you a reminder as the event approaches. See you there!

9
Monday, 9 January 6:30pm
GA D.C., 1776, 1133 15th Street NW, 8th Floor, Washington, D.C. 20005, United States
visual design student working

Financing Options

Need payment assistance? Our financing options allow you to focus on your goals instead of the barriers that keep you from reaching them.

Let us figure out the best option for you.

¹ Must be a US citizen; approval pending state of residency.
⁴ Must be a US citizen; approval pending state of residency.

Financing options differ in each market and are only available to students accepted into our programs. Contact a local admissions officer for more info.

Get Answers

We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses:

  • Why is this course relevant today?

    Presentation is everything. To be successful at any endeavor, whether you’re working on establishing your own brand, launching a new product, or working on a project, people expect great design. It is a requirement in today’s economy.

  • What practical skill sets can I expect to have upon completion of the course?

    In this course, you’ll explore the elements of good design and how you can use them in your own work. You'll learn design theories, how to apply them in the context of the web, and the hard skills of using different industry–standard software and processes. Each step of the way you’ll get to put the skills to use by designing various elements of an identity system including a mood board, color scheme, style guide, presentation template, and high–fidelity web and mobile site mockups.

  • Does the course cover HTML and CSS?

    No, this course covers visual design skills such as design principles and graphics software. It does not cover front end development skills such as HTML, CSS, or Javascript.

  • Are there any prerequisites for the course?

    No. However, if you aren’t familiar with Photoshop, Illustrator, or InDesign, there are optional pre–course tutorials you can go through that will walk you through the basics so you can come to class ready to hit the ground running.

Dig Deeper Into The Curriculum

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